Happy holiday shopping season!
We hope your sales are off to a great start. The Connected Commerce Council (3C) is here to help ensure you have the digital tools to make the most of this season and all year!
We’d also like to hear from you! Take our survey for a chance to win $100 in ad credits to use on Facebook, Instagram or Google!
Also – Do you have a Small Business Saturday or Cyber Monday success story like this one? If so, we’d love to hear from you! Simply reply to this email letting us know and we’ll get in touch with you!
Here are the 5 things you should know this week:
1. Sales Soar on Small Business Saturday
Small Business Saturday was a smashing success this year! Online sales two days after Thanksgiving soared to $3.6 billion, a jump of 18 percent when compared with last year, according to an analysis by Adobe Analytics. When compared with an average Saturday last month, the growth included a doubling of revenue by businesses that generate less than $50 million a year. “The weekend between Black Friday and Cyber Monday is emerging as a truly lucrative period for online commerce,” Adobe said.
2. Entrepreneur Advises Officials to ‘Regulate Gently’
Online marketing helped Anne-Marie Faiola turn her passion for crafting into a thriving small business. Now she is doing her part to ensure that other entrepreneurs have the same digital opportunities by sharing her story. “If our elected officials hear just how important these tools and platforms are to their communities, they might be very careful and regulate gently,” she wrote in the Bellingham Business Journal.
3. Tech Crackdown Could Drive Prices Up, Service Down
From specialty platforms like Book.limo to social media sites and Google business tools, DH2 relies on technology to keep its luxury chauffer service rolling. None of the tools were available in the company’s early days, but now CEO Nancy Vargas can’t imagine business life without them. A regulatory crackdown on technology companies could force her to raise prices and cut service, she warned in the Albany Times Union.
4. Sen. Cantwell Pushes Privacy Bill
The emerging regulatory threat to small businesses is evident in new legislation spearheaded by U.S. Sen. Maria Cantwell, a former tech industry leader. The bill would impose a heavy consumer privacy burden on companies like Google and Facebook, whose tools are invaluable to entrepreneurs. The measure would impose new rules for companies that collect and share data, and it would increase the privacy-related powers of federal and state regulators. Get more details in The Washington Post.
5. A Wake-Up Call to Pennsylvania Policymakers
SleepPhones co-inventor Dr. Wei-Shin Lai delivered the 3C message to Pennsylvania policymakers in a Patriot-News op-ed. She urged government officials not to pursue policies that could hinder access the digital tools that power the small business she and her husband built in Erie. “If the government forces these platforms to change,” she warned, “then many small businesses may become less successful.”