Here’s what you need to know as a small business owner and a Connected Commerce Council (3C) member to help your business maintain access to the latest digital platforms, tools and marketplaces.
3C Members Speak Out About Concerns of Congressional Antitrust and Competition Investigation
Digitally empowered small businesses, including online publishers, registered their concerns related to the Congressional anticompetitive investigation targeting large technology companies. Our members urged the House Judiciary Subcommittee on Antitrust, Commercial and Administrative Law to consider the importance of companies like Facebook, Amazon, and Google to America’s small businesses, citing their investment, the value of their tools, services, and marketplaces to starting and growing a business. You can read the comments from our members here, and comments specifically from our member publishers here.
Here are 5 things you should know for this week:
1. 3C SkillsConnect in Cincinnati
On Monday, we hosted a SkillsConnect event in Cincinnati, OH. Digital marketing expert Allison Dollar, Founder of One Dragon, showed participants how to harness the network effect of social media to increase customers and drive revenue. Attendees also heard from Congressman Steve Chabot about what he is doing to help local small businesses. Take a look at a few of the photos from SkillsConnect Cincinnati, here.
2. 2019 Internet Trends Report Released
The “Queen of the internet,” Mary Meeker, has released her annual report highlighting the most important statistics and technology trends happening this year. Click here to browse this must-see presentation.
3. Help Eager Customers Find Your Business
Customers today are more impatient than ever. Google found a 200% increase in mobile searches for “open” + “now” + “near me” in the last 2 years. Find out how you can adapt and thrive in this environment.
4. How To Create Personalized Video Ads
Big brands are using personalization to connect better with customers through advertising, and with tools like YouTube’s Director Mix, you can too! Check out this case study to find out more.
5. Food Consumers Turn to Mobile Devices for Instant Satisfaction
People are craving mouthwatering food content on social platforms more than ever and it’s driving purchase decisions. Find out more about this trend and what you can do to take advantage.
3C Member Spotlight:
Frankie DiCarlantonio, Director of Business Operations at Scaffidi Restaurant Group
Starting with humble beginnings as a small family restaurant in Steubenville, Ohio, Frankie DiCarlantonio has seen his cousin’s Scaffidi Pasta grow into a multifaceted restaurant group, Scaffidi Restaurant Group (SRG), that spans the Ohio Valley.
Like many family-owned small businesses, SRG relies on digital technologies to attract customers and expand name recognition of the brand. Emphasizing quality and using targeted advertisements on Facebook and Instagram, SRG has generated a loyal customer base. They also utilize powerful and affordable digital accounting and business service tools to run their business.