3C Insider – Jake’s Top 5: Brooklyn Event April TONIGHT — 3C Launches President’s Council — Unlocking AI for email marketing — 3C Member Spotlight: Andreea Matei

Welcome Back!

Here’s what you need to know as a small business owner and a Connected Commerce Council (3C) member to help your business maintain access to the latest digital platforms, tools and marketplaces.

SAVE THE DATE: SKILLSCONNECT EVENT IN BROOKLYN APRIL 25 (TONIGHT)

Join us to tonight beginning at 5pm to hear how Brooklyn Congresswoman Nydia Velazquez is supporting local small businesses. You’ll also get a chance to learn from marketing experts on how to maximize digital tools to grow your business. Click here for more information and to register for the event.

MARK YOUR CALENDARS: 3C’S NEXT DC FLY-IN

Our first DC fly-in for 2019 is scheduled for May 7-9. Over a dozen 3C member companies from across the country will join us for an exciting series of meetings in Washington, DC during National Small Business Week. 3C members will have opportunities to meet with members of Congress and other influencers in the small business and tech policy sectors. There’s still plenty of space available for this trip! If you are interested in attending the fly-in, click here.

Here are 5 things you should know for this week:

• 3C Launches President’s Council
  In order to support and advocate on behalf of the small business community, 3C must understand the men and women we are serving. To that end, 3C launched the President’s Council – group of highly qualified small business leaders with diverse perspectives and experiences to help guide us as we strive to better serve and advocate for our members. The Council is charged with informing and shaping 3C’s priorities and membership programming, including educational resources, events, and research. The Council will be particularly focused on addressing the unique challenges of minority- and women-owned small businesses. Click here to learn more about how the President’s Council is working for you.
• Free webinar: How technology can help your small business grow
  On May 8 at 8:00 ET, Comcast and Entrepreneur will present the Turn Small Biz into Smart Biz: Technology for Growth, Productivity, and Customer Experience webinar. This webinar will demonstrate how small businesses can use technology to improve employee productivity, enhance the customer experience, and diversify marketing strategy. Register for the webinar here.
• 6 Facebook Ad Strategies to Boost Your eCommerce Business
  In any business, cash is your lifeblood. It is important to find news ways to inject capital into your business.  Facebook provides a huge potential audience, and through its different advertising options, you can build your sales, and strengthen your eCommerce business. Click here to find some tips on how to grow your audience and convert new customers.
• 3 Key Benefits of Digital marketing for Small Businesses
  Digital marketing has gone mainstream among today’s small business owners, changing the way brands communicate with consumers and promote their goods and services. Click here to read more on how digital marketing helps small businesses achieve “smoother competition,” ultra-level engagement and connect their business directly to the consumers they aim to reach.
• Unlocking AI’s potential for email marketing
  Email marketing is rapidly progressing and content is quickly becoming just one aspect of a successful email marketing campaign. Automation software that improves timing of emails and takes the work out of sending them, allows you to focus more on writing compelling content. This technology is becoming more important for email marketers to consider when executing their campaigns. With new developments in AI, the opportunities for email marketing are growing, but it will be important for small businesses to keep up with these trends to maximize their marketing success.

3C Member Spotlight:

Andreea Matei, Founder of Launch Grow Joy

Fort Collins, Colorado

Growing up in Communist controlled Romania, Andreea Matei has taken full advantage of the entrepreneurial avenues available in the United States.  She has launched and sold three companies and her experience from those ventures led her to found Launch Grow Joy.  The company provides advice and training to aspiring small business owners to help them avoid some of the pitfalls she ran into.  Through the expanded availability of various digital tools, Andreea can reach her clients and educate them on the innovations that are driving small business success. Read more.