Here’s what you need to know as a small business owner and a Connected Commerce Council (3C) member to help your business maintain access to the latest digital platforms, tools and marketplaces.
Grow your Business and Make the Most of Your Digital Advertising!
3C will host a SkillsConnect in Cincinnati, OH on Monday, June 17th at 5:30pm Allison Dollar, the Founder of Kansas City-based One Dragon, will show you how to optimize the reach of your digital marketing campaigns to increase customers and drive revenue.
- Congressman Steve Chabot, from Ohio’s 1st Congressional District will share his recent initiatives to support small businesses and will answer questions from attendees.
- Tech policy experts and local business owners will discuss developments on privacy legislation and what it means for small businesses.
This is an event, that you don’t want to miss! Register today!
Here are 5 things you should know for this week:
1. 3C Congressional Champions Welcomed Home
Last month, our Congressional Champions flew to Washington, D.C to share their stories with members of Congress debating the future of digital tools. They’re now spreading the word in their hometowns. See what Paxton, IL had to say about Alan and Marcia Meyer, or Lewes, DE and Beth Copeland.
2. Will AI Inform Your Business’ Financial Decisions?
Artificial intelligence could help track inventory, sales and expense histories, and more to advise small business owners and improve the businesses they run. Currently, these technologies are primarily used by large companies, but small businesses should see the same benefits if regulations ensure open access to data streams. Here’s what the Harvard Business Review envisions.
3. What is the California Consumer Privacy Act (CCPA)?
The law goes into effect this January and will have significant implications for businesses nationwide. Get a better understanding of CCPA as it is currently written and better prepare your business with this marketer’s guide.
4. 11 Digital Tools to Make Social Media Easier
Managing your brand’s social media presence can be tedious and time-consuming. Inc. has assembled 11 helpful tools to help you save time and become more effective. See them here.
5. Google Lens will impact for Sales, Restaurants and More
Users of iOS and Android phones will soon have access to the newly updated Google Lens app. Customers can point their phones at a location, a menu, or building signage and Lens will highlight the most popular dishes, food information, reviews and photos of a business from the Google Maps profile. Find out more about Google Lens here.
3C Member Spotlight:
Allison Dollar, Founder of One Dragon
Kansas City, MO
After spending years working at a large media company, Allison Dollar set out on her own and launched the digital marketing firm, One Dragon. One Dragon advises clients about the latest innovations in advertising and works with them to optimize the reach of their marketing campaigns.
Allison uses a number of products to help her clients achieve their marketing goals. New tools are employed that sets the company apart from traditional advertising, and targeted ads are built to highlight the positive attributes of their clients. One Dragon creates videos for placement on Youtube, Hulu and various streaming services. Sprout Social is a powerful analytics tool One Dragon uses to monitor competitors’ impact in social media. The company also utilizes Google and Square to meet its business needs.