Thanks for being part of the Connected Commerce Council (3C) and joining our fight to protect the digital interests of small businesses across America.
We’re launching a national media campaign called LIFT next Tuesday, October 15th. Follow our social media channels and stay tuned for the big announcement!
Here are the 5 things you should know for this week:
1. Small Businesses Voice Big Concerns about Antitrust Inquiries
American entrepreneurs are on edge at the news that state attorneys general are investigating technology companies for stifling competition. “Before states take action that could change how digital platforms work for small businesses, my hope is that they educate themselves and understand the small business economy,” warned 3C member Courtney Caldwell of ShearShare. “Getting this wrong could be disastrous to millions of hard-working Americans.”
2. Skinny Sticks Takes 3C Message to Wisconsin
3C member Mitch Hoyt of Skinny Sticks Maple Syrup landed prime op-ed space in WisPolitics last week, sounding the alarm about efforts to “change the way digital companies and digital businesses work.” Hoyt recounted his journey from corporate sales and marketing to small businessman and how digital technology made it possible. “I am not a politician or a policy expert, but all of them need to understand and consider how new policies will affect small businesses like mine,” he wrote.
3. Google CEO: Big and Small Companies Grow Together
Google hasn’t always been a big business, and its small start gives the company great perspective on how to help entrepreneurs grow their own ventures. “A significant amount of Google’s revenue comes from small businesses,” CEO Sundar Pichai wrote in a Fox News op-ed. “We take a lot of pride in this because we know how important small businesses are to our communities.”
4. The Search for ‘Local’ Businesses
The future looks brighter for small businesses that depend on Internet searches to drive traffic in the digital age. Search trends in a new report by Google show that people are using terms like “local” and “near me” 350 times more often than a decade ago. Searches for “mom and pop shops” and “local shops” also are at three-year and one-year highs, respectively. Google released the report the same day it announced a $10 million pledge to help low-income and underrepresented entrepreneurs.
5. Making the Most of Facebook Messenger
Small businesses looking for another way to reach potential customers might want to check out Facebook Messenger, a platform that has 1.4 billion active users. Check out Small Business Trends’ 10 tactics for Facebook Messenger marketing for ideas. The options run the gamut from creating Messenger ads and customizing audiences to sending automated “chat blasts” and building mobile landing pages.