The Connected Commerce Council (3C), a global small business organisation with more than 2,000 digitally empowered European members, applauded today’s European Parliament plenary vote that rejected radical amendments to the Digital Markets Act (DMA) and maintained important compromises crafted in the Parliament’s Internal Markets Committee (IMCO).
Some MEPs submitted last-minute amendments that would have effectively banned digital advertising and completely restricted commercial use of data that powers these ads. These amendments ignored the critical importance of targeted advertising, the least expensive and most effective form of advertising, for European small businesses.
‘The regulatory road to accomplishing fair competition cannot be littered with dead small businesses,” said Brandon Mitchener, a Connected Commerce Council spokesperson. “What we have learned over the last few weeks is that some lawmakers do not fully understand the interconnectedness of the digital eco-system and the terrific benefits it brings to small business. European politicians must always keep in mind the disproportionate impact that hitting big platforms will have on small businesses.”
The Connected Commerce Council fully supports the European Commission’s goals of ensuring fair competition in the digital marketplace. Competition fuels innovation and opportunity. But there is a high risk that the unintended consequences of the DMA would put small businesses on a path of “digital regression” rather than digital transformation by burdening business owners and their small teams with more digital complexity and uncertainty, reduced efficiency, and higher costs.