In today’s highly competitive business environment, inexpensive digital advertising can be the difference between a small business that thrives and one that falters. Government restrictions on data usage could make advertising less nimble, less effective and more expensive. This threatens the ability of small business owners to attract new customers and build their company.
Small businesses with access to data and digital tools earn twice the revenue and are three times as likely to create jobs. Reducing access to digital platforms by increasing the price point of compliance poses exceptional risk to small businesses working hard to grow and succeed.