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Member Highlight: Studley’s Flower Garden

Spring is the busiest season for companies like Studley’s Flower Garden in New Hampshire. For this second-generation family-owned company, the onset of COVID-19 seemed to happen at the worst possible time — especially given the short growing season in New England. But, while initially a scary time for Molly and her team, the pandemic affected Studley’s less and less as it leaned more into its digital capabilities. Much of this is thanks to proactive steps taken beforehand to digitize key operations and build strong relationships with customers online. 

The digital shift for this nearly 100-year-old company was reflected in its e-commerce capabilities—which allowed Studley’s to transition quickly to contactless pickup and delivery—as well as in its operations and communications. Molly and her team used Google technology and social media tools to promote collaboration when face-to-face communication wasn’t possible, to get a sense of how to shift when the store closed to foot traffic, and to stay connected with customers during a very confusing time. “We got on social media where our customers already knew to find us,” Molly recalls, “and we were able to explain how we could continue to safely serve them.”

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