Peter Cherukuri serves as Strategic Advisor to 3C working on organizational strategy and overseeing all communications, brand and marketing activity. Much of his career has focused on connecting the mission of newsrooms with business and technology innovation in senior executive roles at major US media companies such as POLITICO, Huffington Post and the Economist Group. Over the last few years, he has been focused on leveraging his years of media industry experience to advise and invest in the global startup community serving as President and Chief Innovation Officer of 1776 – a DC-based incubator for startups in highly regulated sectors. He is deeply passionate about equal access for small businesses to digital platforms and marketplaces. Originally from West Virginia and based in Washington, DC, Peter is a graduate of Colgate University and has served on the board of trustees for the National Press Foundation, West Virginia University Reed College of Media, National League of Cities – Race Equality Leadership Initiative, Shakespeare Theater Company and the Close-up Foundation.