About

A syrup maker. A carpenter. A tea-house. Small businesses drive innovation, job growth, and the world’s economy. We should do all that we can to invest in their future and empower them with the resources they need to succeed. Year after year, large technology companies invest billions of dollars for research and development to ensure small businesses succeed. For small businesses today, online tools, platforms, and marketplaces empower growth, profitability, and sustainability. These nearly 30 million digitally-empowered small businesses are core to our communities and essential to our economy. Supporting their future is a good investment.

LIFT, a collection of small businesses across the country, gives an in-depth perspective of how access to digital tools, platforms, and marketplaces allow them to run their business more efficiently, reduce costs, create jobs, grow faster, and be more competitive. As Congress and policymakers discuss issues within the technology sector, it is crucial that they consider the small businesses that rely on the technology, platforms, and services that larger companies provide. 

According to an analysis recently released by the global research firm Deloitte, 85% of small businesses report that digital tools have helped their business. These small businesses that use digital tools are 3x more likely to experience customer growth and 2x as profitable than their non-digital competitors. Policymakers have an incredible opportunity to support American small business innovation and growth by ensuring their maintained access to affordable, scalable, and secure services. 

LIFT is comprised of small business member companies of the Connected Commerce Council (3C), a non-profit membership organization for digitally-empowered small businesses that provides resources and training for companies to run and grow their business. 3C provides small businesses with access to the market’s most effective digital tools available, provides coaching to optimize growth and efficiency, and works to cultivate a policy environment that considers and respects the interest of today’s small businesses.