Amazon gives small sellers access to savings and opportunities that offer tremendous value compared to traditional retailers and available alternatives. Critics’ claims against Amazon ignore these facts and the great value small businesses receive.
Below are intriguing facts that critics often overlook to suit their agenda.
By selling on Amazon, sellers are able to keep more profit than through traditional retailers, where products are marked up 60% – 400%.
Brick-and-mortar retailers limit access to shelf space and charge “slotting fees” for that space, limiting access for small sellers. Comparatively, the barrier to selling on Amazon is extremely low, and the fees are incredibly low compared to traditional retail.
Unlimited virtual shelf space and unlimited access to Amazon customers:
Every time a new product is launched, it requires a new slotting fee:
Amazon ads provide better conversion rates and lower costs per sale, including adding on the per-sale transaction, than other digital ad platforms.
Fulfillment by Amazon (FBA) provides immense value to small sellers, from lower shipping rates, to managed logistics, product management, warehousing, and customer service.
Amazon is 70% cheaper than premium options like USPS, UPS, FedEx comparable to FBA.
FBA provides an all-in-one fulfillment solution: managed logistics, product management, warehousing, and customer service.
The FTC’s narrow focus on fees overlooks the substantial value the Amazon Marketplace offers to small sellers. Stay informed and learn more about what you can do to protect your small business.
