Recapping 2022 and Looking Ahead to 2023
Congress: don’t dismantle small businesses’ digital safety net
Some lawmakers are ignoring the millions of small businesses that use free and innovative tools and services supported by American technology platforms that may be collateral damage if overregulation makes digital tools more expensive or less effective.
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In today’s global economy, international trade is becoming more accessible to small businesses. The Internet easily allows growing companies to inexpensively and efficiently reach new customers, promote new and exciting products, and quickly share information worldwide. Digital trade and the rise of e-commerce have added value to data as a commodity that can be traded…
Data and Advertising Restrictions
In today’s highly competitive business environment, inexpensive digital advertising can be the difference between a small business that thrives and one that falters. Government restrictions on data usage could make advertising less nimble, less effective and more expensive. This threatens the ability of small business owners to attract new customers and build their company. Small…
Small businesses and technology platforms work together to drive economic growth, product innovation, and value for customers across the country. The value of partnerships between businesses, large and small, and powered by digital tools and technology, is felt in every aspect of life and every community across America. That’s why tens of millions of digitally…
Companies that collect your data must treat it with care and respect. Still, it is difficult to translate this concept into laws that we know will impact millions of small business owners that rely on data to market and manage their companies. Policymakers considering proposals to restrict data collection must appreciate that anonymous data and…
Privacy is a concern for consumers, including small business owners and their families. But overzealous laws that aim to address privacy can place costly burdens on small businesses and get in the way of what they do best: commerce and community. Enacting data privacy legislation that protects consumers, accounts for the complex digital ecosystem, and…
ResearchSee all research
Digital Ads: Leveling the Playing Field for Small Businesses
Digital Tools: The Key to Small Business Resilience in Today’s Economy
Small Businesses Find Big Value in Digital Ads
Many small businesses survived COVID-19. They might not survive Congress.
As Congress considers sweeping antitrust legislation to forcibly intervene in the digital economy, digitally-powered small businesses from around the country are making their voices heard.
Protect American Small Businesses
It’s time to tell lawmakers: don’t hurt small businesses that rely on digital tools.
COMMENTARY: Streamlined data privacy law among top issues for small businesses in 2023
National Data Privacy Week came and went in January. Although most people don’t mark it on their calendars or celebrate it, data privacy is a critically important issue, and how it is regulated greatly matters to businesses.
Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve
Microsoft Advertising will change the way broad match modifier (BMM) keywords are served for search ads, starting today. The company has been working to improve the algorithmic performance…
First of Its Kind Research Quantifies Digital Advertising’s Value to Small Businesses
Washington, DC (March 15, 2023): New research quantifies for the first time the enormous value digital advertising provides both small business advertisers (ad buyers) and publishers (sell ads on websites, YouTube, and apps). The report, “Maximum Impact: How Digital Ads Level the Playing Field for U.S. Small Businesses,” published by the Data Catalyst Institute on…
Statement from the Connected Commerce Council on Senate Antitrust Subcommittee Hearing
Washington, DC (March 7, 2023): Connected Commerce Council (3C) Executive Director Rob Retzlaff issued the below statement regarding the Senate Antitrust Subcommittee’s hearing “Reining in Dominant Digital Platforms: Restoring Competition to Our Digital Markets.” “After failing to convince 60 of her colleagues that the digital economy needs wholesale changes, Sen. Klobuchar is continuing her crusade…