Empowering Small Businesses: Driving Innovation, Affordability, and Accessibility
Small businesses nationwide voice their concerns, advocating for policies that enable them to thrive in the digital economy.
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Issues
Artificial Intelligence (AI)
In today’s economy, many businesses empower themselves with digital products and services – including AI-enabled tools and automated applications – that help them launch, grow, identify, and serve new customers, save costs, increase revenues, and compete within an increasingly dynamic and competitive global market. As AI becomes more efficient, technology platforms and startups alike are…
Competition & Antitrust
Small businesses benefit tremendously from America’s leading technology platforms’ products, services, and tools. Their size and scale allow them to combine products and services to save small businesses time and money while offering innovative, powerful tools that help small businesses run and grow their business, compete with much larger brands, and stay resilient amid economic…
Data Privacy
Small businesses care deeply about data privacy and security. In fact, 47% of small business leaders identified data security as their top tech-related regulatory concern that Congress should address. It’s been over 20 years since the Federal Trade Commission recommended that Congress pass data privacy legislation. Congress has failed to act, and some states have…
Online Advertising
In today’s highly competitive business environment, inexpensive digital advertising can be the difference between a small business that thrives and one that falters. Recent 3C research documents how digital ads help level the playing field and empower small business advertisers to compete with the biggest brands with billion-dollar marketing budgets by providing affordable, highly effective…
Content Moderation
Section 230 of the Communications Decency Act (also known as CDA 230) is the law that enables every facet of the modern internet. If lawmakers rewrite or repeal Section 230, it would severely hurt millions of internet users – including small businesses. Section 230 creates legal protection for websites and services that host and organize…
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Small Business Advocacy Toolkit
Learn about issues impacting your business and engage with lawmakers and your community to protect small business.
Research
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Navigating Uncertainty: The Power of Digital Tools for Small Businesses
Unlocking Opportunities for Small Businesses: AI’s Growing Role in Driving Value in Online Advertising
Digital Ads: Expanding Opportunities for U.S. Small Businesses
3C Criticizes DOJ’s Radical Proposals Ahead of Google Search Case Remedies Hearing
WASHINGTON (April 21, 2025) — Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement ahead of a remedies hearing during which U.S. District Judge Amit Mehta will consider sweeping changes to Google’s search business. The hearing marks the final stage in the United States v. Google LLC trial. “The Department of…
3C Reacts to Judge’s Decision in Google’s Ad Tech Trial
WASHINGTON (April 17, 2025) — Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement in response to Judge Leonie M. Brinkema’s ruling in the U.S. v. Google LLC “ad tech” trial. “While we’re relieved by the Court’s ruling on Google’s status in the market for ad-purchasing tools, we’re concerned by its…
Small Business Owners Urge Texas Legislators to Stop Possible Tax on Online Marketplace Fees
(April 17, 2025) — Small Texas online sellers today held a press conference urging Texas lawmakers to pass legislation (HB 1681/SB 265) ensuring online sellers won’t have to pay taxes on fees they pay digital marketplaces like Amazon, eBay, and Walmart. The press conference came as the House Ways and Means Committee plans to hold…
How Digital Tools Help Small Businesses Weather Economic Challenges
Sharon Nguyen and Prisha Punjwani, 3C’s Tech Policy Fellows Recent trade policy changes have created serious challenges for small businesses. Most notably, steep new tariffs are driving up the costs of imported goods and materials, forcing small businesses to choose between two bad options: They can either absorb the higher costs and accept pared-down margins,…