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Empowering Small Businesses: Driving Innovation, Affordability, and Accessibility

Small businesses nationwide voice their concerns, advocating for policies that enable them to thrive in the digital economy.

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Small Business Advocacy Toolkit

Learn about issues impacting your business and engage with lawmakers and your community to protect small business.


Small businesses concerned about digital privacy regulation

I need to be able to find those people out there, and without having access to those ads and that reach to that market, it would be detrimental to…

Press Releases

Small Business Owners Voice Concerns With Proposed Federal Data Privacy Bill

WASHINGTON (July 17, 2024): Small business owners Clark Twiddy of Twiddy & Co., LaKita Anderson of Simply LaKita, and Shallon Thomas of T|W Tote today voiced concerns over how the American Privacy Rights Act (APRA) would impact their ability to use personalized digital advertising – which uses basic data such as consumers’ interests and demographics…


Proposed data privacy law would devastate small businesses serving minorities

I’m extremely worried about a proposed digital privacy bill called the American Privacy Rights Act (APRA). I know it’s important to…

Press Releases

Connected Commerce Council Response to APRA Markup in House Committee on Energy and Commerce

WASHINGTON (June 27, 2024): Connected Commerce Council Executive Director Rob Retzlaff today issued the following statement ahead of the House Committee on Energy and Commerce vote on the American Privacy Rights Act (APRA) H.R. 8188. “APRA’s sweeping new definition of ‘sensitive data’ will dramatically limit small businesses’ ability to advertise, find customers, and drive sales.…