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Empowering Small Businesses: Driving Innovation, Affordability, and Accessibility

Small businesses nationwide voice their concerns, advocating for policies that enable them to thrive in the digital economy.

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Small Business Advocacy Toolkit

Learn about issues impacting your business and engage with lawmakers and your community to protect small business.


Online Marketplaces Help Small Businesses Reach Customers and Succeed this Holiday Season

The holiday shopping season is in full swing, and experts predict shoppers will spend more than $220 billion shopping online between November 1 and December 31. Holiday shopping is critical for small businesses, as 75% of small sellers rely on holiday sales to reach their annual goals. With so much at stake for small sellers,…


A Q&A with Entrepreneur Melissa Horvath of Sweet Water Decor

There’s never been a better time for modern women to start their own businesses. Whether they have families to look after or no background in business, selling online makes it easier than ever for women to ditch their 9-5s

Artificial Intelligence

Five Tips to Help Small Businesses Maximize Holiday Sales

The holiday season is a crucial time for small businesses, and leveraging digital tools and technology can significantly enhance their operations and customer engagement. The Connected Commerce Council (3C) released five tips to help small businesses prepare for the busy 2023 holiday season and maximize their sales. 3C’s five tips for a successful holiday season:…

Press Releases

3C Statement Regarding Unredacted FTC/Amazon Lawsuit

Washington, DC (November 2, 2023): The Connected Commerce Council (3C) released the following statement from Executive Director Rob Retzlaff following the Federal Trade Commission (FTC) release of the unredacted lawsuit against Amazon. “The FTC continues to distort facts for political reasons to fit their fringe theories and prove they have no clue how Amazon or…

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