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Empowering Small Businesses: Driving Innovation, Affordability, and Accessibility

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Small Business Advocacy Toolkit

Learn about issues impacting your business and engage with lawmakers and your community to protect small business.

Artificial Intelligence

How AI is Transforming Small Businesses – Empowering Growth, Efficiency, and Innovation

Small businesses are the backbone of the economy, representing more than 99% of businesses in America and employing nearly half of the private workforce. But running a small business is no easy feat. Business owners often juggle multiple roles, from marketer to customer service manager to accountant, all while striving to innovate and grow.  Enter…

Artificial Intelligence
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Resilience
Trade

Shop Small This Holiday Season with 3C’s Small Business Holiday Gift Guide

The holiday season is in full swing, and there’s no better time to find unique, meaningful gifts while supporting small businesses. That’s why we’re so excited to share this year’s 3C Small Business Holiday Gift Guide! This guide is packed with incredible products from small businesses across the country. From handmade goods to local treats…

News
Press Releases

3C Reacts to Closing Arguments in Google’s Ad Tech Trial

WASHINGTON (Nov. 25, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement in response to the Department of Justice’s (DOJ’s) closing arguments in the U.S. v. Google LLC “ad tech” trial.  “The DOJ continues to ignore the clear realities of the online advertising ecosystem and deny the enormous value Google’s…

Artificial Intelligence
News

3C’s Last-minute Tips for Leveraging Artificial Intelligence to Boost Holiday Sales

The holidays are an exciting – and challenging – time for small business owners. From creating enticing product listings to hiring additional employees, so much goes into ensuring a successful season. Fortunately, a new generation of AI-powered digital tools is here to help. This year, the Connected Commerce Council (3C) is offering small business owners…