Congress: don’t dismantle small businesses’ digital safety net
Some lawmakers are ignoring the millions of small businesses that use free and innovative tools and services supported by American technology platforms that may be collateral damage if overregulation makes digital tools more expensive or less effective.
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Issues

Competition & Antitrust
Small businesses benefit tremendously from America’s leading technology platforms’ products, services, and tools. Their size and scale allow them to combine products and services to save small businesses time and money while offering innovative, powerful tools that help small businesses run and grow their business, compete with much larger brands, and stay resilient amid economic…

Data Privacy
Small businesses care deeply about data privacy and security. In fact, 47% of small business leaders identified data security as their top tech-related regulatory concern that Congress should address. It’s been over 20 years since the Federal Trade Commission recommended that Congress pass data privacy legislation. Congress has failed to act, and some states have…

Content Moderation
Section 230 of the Communications Decency Act (also known as CDA 230) is the law that enables every facet of the modern internet. If lawmakers rewrite or repeal Section 230, it would severely hurt millions of internet users – including small businesses. Section 230 creates legal protection for websites and services that host and organize…

Online Advertising
In today’s highly competitive business environment, inexpensive digital advertising can be the difference between a small business that thrives and one that falters. Recent 3C research documents how digital ads help level the playing field and empower small business advertisers to compete with the biggest brands with billion-dollar marketing budgets by providing affordable, highly effective…

Artificial Intelligence (AI)
In today’s economy, many businesses empower themselves with digital products and services – including AI-enabled tools and automated applications – that help them launch, grow, identify, and serve new customers, save costs, increase revenues, and compete within an increasingly dynamic and competitive global market. As AI becomes more efficient, technology platforms and startups alike are…
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Small Business Advocacy Toolkit
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Research
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Digital Ads: Leveling the Playing Field for Small Businesses

Digital Tools: The Key to Small Business Resilience in Today’s Economy

Small Businesses Find Big Value in Digital Ads

Small Businesses React to FTC Lawsuit Against Amazon
Washington, DC (September 26, 2023): Three small business leaders today expressed frustration over the Federal Trade Commission’s (FTC) lawsuit against Amazon in an attempt to disrupt the e-commerce marketplace and many of its important features. They directly countered the idea that the FTC’s action would benefit small businesses. “Amazon is a key component of our…

3C Statement Regarding Federal Trade Commission Suing Amazon
Washington, DC (September 26, 2023): The Connected Commerce Council (3C) released the following statement from Executive Director Rob Retzlaff following the Federal Trade Commission (FTC) filing suit against Amazon in an attempt to disrupt the e-commerce marketplace. “Lina Khan’s FTC is on a mission to disrupt Amazon and damage our nation’s thriving small business community.…

Florida-Based Amazon Sellers Share Experiences as FTC Files Lawsuit
Miami, FL (Sep. 26, 2023): The Connected Commerce Council, an organization representing digitally empowered small businesses, hosted a press conference with two Florida-based Amazon sellers who shared their experiences selling on Amazon in anticipation of the Federal Trade Commission’s (FTC’s) lawsuit intended to disrupt the popular online marketplace, which was filed today. “My skincare company…

Unboxing Competition: Breaking up Amazon Will Benefit Chinese Marketplaces at Small Businesses’ Expense
A central argument Federal Trade Commission (FTC) Chair Lina Khan and her allies consistently make is that Amazon is hampering competition and needs to be broken up. Reportedly, the agency is preparing a lawsuit to break up the company – a move that would ultimately hurt sellers who use Amazon’s services to reach global markets,…