Empowering Small Businesses: Driving Innovation, Affordability, and Accessibility
Small businesses nationwide voice their concerns, advocating for policies that enable them to thrive in the digital economy.
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Issues
Competition & Antitrust
Small businesses benefit tremendously from America’s leading technology platforms’ products, services, and tools. Their size and scale allow them to combine products and services to save small businesses time and money while offering innovative, powerful tools that help small businesses run and grow their business, compete with much larger brands, and stay resilient amid economic…
Data Privacy
Small businesses care deeply about data privacy and security. In fact, 47% of small business leaders identified data security as their top tech-related regulatory concern that Congress should address. It’s been over 20 years since the Federal Trade Commission recommended that Congress pass data privacy legislation. Congress has failed to act, and some states have…
Content Moderation
Section 230 of the Communications Decency Act (also known as CDA 230) is the law that enables every facet of the modern internet. If lawmakers rewrite or repeal Section 230, it would severely hurt millions of internet users – including small businesses. Section 230 creates legal protection for websites and services that host and organize…
Online Advertising
In today’s highly competitive business environment, inexpensive digital advertising can be the difference between a small business that thrives and one that falters. Recent 3C research documents how digital ads help level the playing field and empower small business advertisers to compete with the biggest brands with billion-dollar marketing budgets by providing affordable, highly effective…
Artificial Intelligence (AI)
In today’s economy, many businesses empower themselves with digital products and services – including AI-enabled tools and automated applications – that help them launch, grow, identify, and serve new customers, save costs, increase revenues, and compete within an increasingly dynamic and competitive global market. As AI becomes more efficient, technology platforms and startups alike are…
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Small Business Advocacy Toolkit
Learn about issues impacting your business and engage with lawmakers and your community to protect small business.
Research
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Digital Ads: Expanding Opportunities for U.S. Small Businesses
Small Businesses See the Transformative Potential of Artificial Intelligence
Digital Ads: Leveling the Playing Field for Small Businesses
Digital Advertising Experts Voice Concerns Ahead of DOJ Google Ads Trial
WASHINGTON (September 5, 2024): Digital advertising experts and small business owners today held a press conference to voice concerns about the United States v. Google LLC display ads trial starting Sept. 9. The group emphasized the value of Google’s integrated display ads system, and shared their fears that breaking the system apart would hurt small…
Statewide View: Proposed data-privacy law would harm Minnesota businesses like mine
When I was laid off from my corporate job in 2001, I saw an opportunity to start my own company. With my experience in sales and marketing, an embroidery machine, some spare room in the basement, and a lot of determination, my wife and I started embroidering local businesses’ logos on hats and shirts. People…
U.S. v. Google Lawsuit Will Disproportionately Hurt Small Business Advertisers and Publishers
Affordable, effective digital advertising can mean the difference between thriving and faltering for small businesses. Digital ads help small businesses compete with big brands supported by multimillion-dollar marketing budgets by providing affordable, highly effective ways to reach target audiences and drive sales, as well as free, high-quality analytics. They’re also an important source of revenue…
Proposed data privacy law would hurt small businesses
But how does a niche business like mine find customers? Answer: old-fashioned word of mouth recommendations and, critically, modern data-powered digital ads.