Empowering Small Businesses: Driving Innovation, Affordability, and Accessibility
Small businesses nationwide voice their concerns, advocating for policies that enable them to thrive in the digital economy.
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Issues
Competition & Antitrust
Small businesses benefit tremendously from America’s leading technology platforms’ products, services, and tools. Their size and scale allow them to combine products and services to save small businesses time and money while offering innovative, powerful tools that help small businesses run and grow their business, compete with much larger brands, and stay resilient amid economic…
Data Privacy
Small businesses care deeply about data privacy and security. In fact, 47% of small business leaders identified data security as their top tech-related regulatory concern that Congress should address. It’s been over 20 years since the Federal Trade Commission recommended that Congress pass data privacy legislation. Congress has failed to act, and some states have…
Content Moderation
Section 230 of the Communications Decency Act (also known as CDA 230) is the law that enables every facet of the modern internet. If lawmakers rewrite or repeal Section 230, it would severely hurt millions of internet users – including small businesses. Section 230 creates legal protection for websites and services that host and organize…
Online Advertising
In today’s highly competitive business environment, inexpensive digital advertising can be the difference between a small business that thrives and one that falters. Recent 3C research documents how digital ads help level the playing field and empower small business advertisers to compete with the biggest brands with billion-dollar marketing budgets by providing affordable, highly effective…
Artificial Intelligence (AI)
In today’s economy, many businesses empower themselves with digital products and services – including AI-enabled tools and automated applications – that help them launch, grow, identify, and serve new customers, save costs, increase revenues, and compete within an increasingly dynamic and competitive global market. As AI becomes more efficient, technology platforms and startups alike are…
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Small Business Advocacy Toolkit
Learn about issues impacting your business and engage with lawmakers and your community to protect small business.
Research
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Digital Ads: Leveling the Playing Field for Small Businesses
Digital Tools: The Key to Small Business Resilience in Today’s Economy
Small Businesses Find Big Value in Digital Ads
Online Marketplaces Help Small Businesses Reach Customers and Succeed this Holiday Season
The holiday shopping season is in full swing, and experts predict shoppers will spend more than $220 billion shopping online between November 1 and December 31. Holiday shopping is critical for small businesses, as 75% of small sellers rely on holiday sales to reach their annual goals. With so much at stake for small sellers,…
A Q&A with Entrepreneur Melissa Horvath of Sweet Water Decor
There’s never been a better time for modern women to start their own businesses. Whether they have families to look after or no background in business, selling online makes it easier than ever for women to ditch their 9-5s
Five Tips to Help Small Businesses Maximize Holiday Sales
The holiday season is a crucial time for small businesses, and leveraging digital tools and technology can significantly enhance their operations and customer engagement. The Connected Commerce Council (3C) released five tips to help small businesses prepare for the busy 2023 holiday season and maximize their sales. 3C’s five tips for a successful holiday season:…
3C Statement Regarding Unredacted FTC/Amazon Lawsuit
Washington, DC (November 2, 2023): The Connected Commerce Council (3C) released the following statement from Executive Director Rob Retzlaff following the Federal Trade Commission (FTC) release of the unredacted lawsuit against Amazon. “The FTC continues to distort facts for political reasons to fit their fringe theories and prove they have no clue how Amazon or…