Pennsylvania
Pennsylvania is home to 1.2 million small businesses, which employ 45% of the state’s workforce. As Pennsylvania lawmakers craft new policy and legislation, it is crucial that they consider small businesses and how they use affordable digital tools and technologies to grow, compete, and succeed.
Key Policy Issues
Digital Economy
Surveillance Pricing (PA HB 1942)
Overview: Pennsylvania’s small businesses use basic data to offer discounts and personalized promotions that help attract customers, build loyalty, and compete with larger brands. These promotions include discounts for repeat customers, coupons for items left in an online cart, or special offers for people visiting local communities.
The Problem: HB 1942 would restrict small businesses’ ability to use basic data to offer these common promotions, making it harder for them to grow and compete.
The Impact: HB 1942 could make it harder for small businesses to reach customers and offer competitive pricing, putting them at a disadvantage compared to national chains with larger marketing budgets.
Status: HB 1942 was introduced on October 16, 2025, and referred to the House Consumer Protection, Technology, and Utilities Committee
Pennsylvania Small Business Leaders, You Can Make Your Voice Heard.
If you’re a Pennsylvania-based small business, please send a letter calling on your lawmakers to reconsider HB 1942 and the harmful impacts it would have on small businesses.
