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California Small Businesses Breathe Sigh of Relief at Failure of Bill That Would Have Made It Harder to Offer Popular Discounts
SACRAMENTO (Sept. 4, 2026) — California small businesses today welcomed news that a sweeping data-informed pricing bill, AB 2564, failed to pass the state legislature this session. The bill, which proposed strict limitations and broad disclosure requirements on data-informed pricing practices, would have made it harder for small businesses to offer common discounts and promotions…
Texas Comptroller Commits to Addressing Tax Concerns Raised by Small Businesses
AUSTIN (Sept. 4, 2026) — After a roundtable discussion with small business owners, Comptroller Don Huffines today committed to working with them to address concerns about Texas Rule 3.330, which taxes the fees sellers pay online marketplaces like Amazon, eBay, and Etsy. “I’m grateful these business owners took the time to meet with me on…
3C Statement Regarding DOJ Ad Tech Ruling
Statement from Connected Commerce Council Executive Director Rob Retzlaff in response to today’s ruling in the DOJ Google ad tech case: 3C and small business advertisers applaud Judge Brinkema for rejecting the DOJ’s radical proposal to break apart Google’s integrated display advertising stack. Google powers affordable, effective advertising that helps small businesses find new customers…
New Pricing Technologies Help Small Businesses — But Overly Broad Legislation Could Ban Them
Small businesses often operate on razor-thin margins. Rising costs, economic uncertainty, and fierce competition mean there is little room for error when pricing goods and services. But setting the right price can be extremely difficult for small business owners. A recent survey from Intuit QuickBooks found that accurately predicting costs and profit margins is the…
“If It Ain’t Broke, Don’t Fix It”
3C talks with James Kelly, co-founder of Seattle-based Woolly Clothing, about how digital tools helped him build a successful apparel business Tell us about Woolly Clothing. What inspired you to start the business? I started Woolly Clothing in 2012. At the time, I was working at Amazon and learning about e-commerce and all the cool…
AI Gives a 17-Person Agency More Time for Creative Work
Stream Creative, the marketing agency I co-founded in 2006, helps manufacturing and service companies grow. Our clients have a wide range of goals and needs — so we do everything from comprehensive marketing campaigns, to graphic design, websites, digital ads, press releases, social media content, and even billboards and catalogs.
AI Puts Sophisticated Digital Advertising Within Small Businesses’ Reach
In 2024, I founded 4XDigital, an AI-powered advertising platform that enables small businesses to create and manage cross-channel digital ad campaigns.
When it Comes to AI Adoption, Guardian Owl Digital Puts People First
I’m the founder and CEO of a full-service digital marketing firm, Guardian Owl Digital, in Louisville, Kentucky. Over the past 12 years, my team and I have developed online marketing strategies for hundreds of small and medium-sized businesses, helping them build trusted brands, grow, and succeed.
How AI Helps Incrementum Digital Deliver More for Its Clients
In 2019, I started a digital marketing firm, Incrementum Digital, to help brands grow on Amazon and other key retail platforms. Today, my 70-employee firm works with about 100 clients — many of which are household names — using data-driven insights to craft integrated advertising, marketing, and brand management strategies.
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Featured
California Small Businesses Breathe Sigh of Relief at Failure of Bill That Would Have Made It Harder to Offer Popular Discounts
Texas Comptroller Commits to Addressing Tax Concerns Raised by Small Businesses
3C Statement Regarding DOJ Ad Tech Ruling
