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Online Marketplaces Help Small Businesses Reach Customers and Succeed this Holiday Season

The holiday shopping season is in full swing, and experts predict shoppers will spend more than $220 billion shopping online between November 1 and December 31. Holiday shopping is critical for small businesses, as 75% of small sellers rely on holiday sales to reach their annual goals. With so much at stake for small sellers,…

A Q&A with Entrepreneur Melissa Horvath of Sweet Water Decor

There’s never been a better time for modern women to start their own businesses. Whether they have families to look after or no background in business, selling online makes it easier than ever for women to ditch their 9-5s

Making Water Cleaner with Epic Water Filters

Boulder, CO Epic Water Filters was founded in 2015 with the mission to provide high-quality water filters that enable people around the world to trust their tap water and adopt more sustainable lifestyles. The founders, Joel Stevens and Ash Heather, are dedicated to developing innovative water filtration products and collaborating with non-profit organizations to address…

Digital Marketing Specialist Helps Small Businesses Thrive

Phoenix, AZ After spending years working for a national media company as a marketing expert, William Campos left his job to start a company that helps small businesses succeed using online advertising. In 2019, he started Sophisticated Marketing Solutions in Phoenix, AZ. William needed clients, so he used Google Ads to target businesses that required…

Leveraging Digital Tools to Grow Travel Blogs

Miami, FL Morgan Overholt grew up near Tennessee’s Smoky Mountains exploring all its wonders, from the Great Smoky Mountains National Park to Dollywood Parks and Resorts. With the help of her husband and sister, Morgan combined her journalism background with her love for travel to create The Smokies, a regional travel blog that helps vacationers…

Sweet Water Decor’s Digital Growth from Hobby to One Million Candle Sales

Pittsburgh, PA Melissa Horvath grew up with a passion for designing. She longed for a creative outlet outside her corporate job, so in 2014 she started Sweet Water Decor, an online motivational gift and home decor business based in Pittsburgh, PA.  Melissa used her design skills and marketing to take Sweet Water Decor from operating…

Digital Tools Help Marketing Agency Find Success

Missoula, MT When Gabe Silverman of Missoula, MT, was 16, he started designing websites and founded his own company, Gecko Designs. He continued running his company in college, making websites, printed materials, and ad campaigns in his dorm. Today, Gecko Designs is a full-service marketing, creative, and web development agency serving companies from Montana to…

Digital Tools Help Kids Overcome Stuffy Noses

Rockville, MD Nina Farzin of Rockville, MD, watched her children struggle with stuffy noses every cold and flu season. She wanted to use something other than medicine, but when she couldn’t find a solution on the market, she used her medical background to create one. She invented Oogiebear in 2015, a product that clears children’s…

Five Tips to Help Small Businesses Maximize Holiday Sales

The holiday season is a crucial time for small businesses, and leveraging digital tools and technology can significantly enhance their operations and customer engagement. The Connected Commerce Council (3C) released five tips to help small businesses prepare for the busy 2023 holiday season and maximize their sales. 3C’s five tips for a successful holiday season:…

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