About Us

The Connected Commerce Council (3C) is a non-profit membership organization with a single goal: to promote small businesses’ access to essential digital technologies and tools. 3C provides small businesses with access to the market’s most effective digital tools available, provides coaching to optimize growth and efficiency, and works to cultivate a policy environment that considers and respects the interests of today’s small businesses.

Mission Statement

3C advances the interests, education and engagement of small businesses powered by digital technology.

How We Work: 3C’s digital resource directory, staff, and network of experts provide education, training and mentoring opportunities for small businesses. We aim to match businesses with today’s most innovative tools and services that stimulate growth, foster efficiency, and boost profitability.


  • Digital Resources: Online classes and resource directory.
  • Local Activities: In market training and events + national network of mentors.
  • Advocacy Opportunities: Empowering passionate small business leaders and connecting them with local, state, and federal policymakers.

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