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REPORT

Digital Ads: Expanding Opportunities for U.S. Small Businesses

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Did You Know?

In our survey of 2,000 U.S. small business owners and senior decision-makers (“SMB leaders”), a majority recognize the transformative potential of artificial intelligence (AI) in their operations. This research underscores the growing importance of AI in small businesses, acknowledging its potential to enhance productivity, drive success, and level the playing field.
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SMB leaders who say they’ve already seen positive results using AI tools

82%

SMB leaders who believe AI tools level the playing field

63%
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Browse Research

Jun 25

Digital Ads: Expanding Opportunities for U.S. Small Businesses

Digital Advertising: Balancing Regulation and Growth Opportunities for American Businesses shows that small and medium size advertisers and publishers rely on personalized ads to attract customers, drive sales, and earn revenue. The report, based on a survey of 1,600 US advertisers and publishers, comes as Congress considers the American Privacy Rights Act (APRA), legislation restricting…

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Mar 13

Small Businesses See the Transformative Potential of Artificial Intelligence

A majority of U.S. small business leaders say AI will be critical to their business’s productivity and growth during the next two years. Most SMB leaders say privacy, trust, and safety are top priorities when it comes to AI.

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Mar 14

Digital Ads: Leveling the Playing Field for Small Businesses

Maximum Impact: How Digital Ads Level the Playing Field for U.S. Small Businesses documents how digital ads help level the playing field and empower small business advertisers to compete with the biggest brands with billion-dollar marketing budgets by providing affordable, highly effective ways to reach target audiences, drive sales, and instantly understand the ROI with…

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Connected Commerce Council
Mar 1

Digital Tools: The Key to Small Business Resilience in Today’s Economy

In a new survey of 2,000 U.S. small business owners and senior decision-makers (“SMB leaders”), we learned that 75% of them are using digital tools to help their business navigate tough economic conditions heading into 2023.

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Jan 15

Small Businesses Find Big Value in Digital Ads

New Research: Digital Ads Help Small Businesses Compete, Drive Revenue and Grow

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Oct 11

Exploring the Diversification and Potential of Rural SMB Retail Sales

Rural Super Sellers documents the fluidity of modern retail, how even the smallest rural sellers use 3, 5, and even 7 sales methods and are beholden to none.

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Jul 28

Small Business Leaders Oppose Anti-Tech Legislation That Will Hurt Their Sales

Small Business Leaders Likely to Vote in Midterm Elections OverwhelminglyOppose Anti-Tech Legislation

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Jul 11

The Importance of Online Sales Methods to Rural Small Sellers

In many ways, rural sellers are the same as all sellers. Both use several different methods to reach customers – online and offline, wholesale and marketplaces, and direct-to-consumer apps. Every sales method has competitors vying for sellers’ allegiance, and there is no one-size-fits-all or dominant solution. For example, Amazon’s marketplace may be the most popular,…

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Jun 23

Breaking Integrated Digital Tools and Services Hurts Small Businesses

Small Business Owners and Leaders Overwhelmingly Oppose Legislation That Limits Their Use of Digital Tools and Platforms and Their Integrated Capabilities

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Jun 1

As Small Businesses Worry About Supply Chains and the Economy, Congress Pushes Wrongheaded “Digital Disruption” Instead

80% of SMB Leaders Oppose More Federal Regulations, Including Burdensome New Digital Economy Laws

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