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Digital Tools: The Key to Small Business Resilience in Today’s Economy

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Did You Know?

In our survey of 2,000 U.S. small business owners and senior decision makers (“SMB leaders”), we learned that they use digital tools to increase their agility, resiliency, and ability to adapt to challenges. Digital tools have empowered SMB leaders to expand their business operations and drive growth in key ways: 92% to engage with customers, 87% to grow their customer base, and 84% to sell products and services.
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Said adopting digital tools during the last two years created new opportunities for their business.

78%

View digital tools as important and valuable to their business.

82%
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Mar 14

Digital Ads: Leveling the Playing Field for Small Businesses

Maximum Impact: How Digital Ads Level the Playing Field for U.S. Small Businesses documents how digital ads help level the playing field and empower small business advertisers to compete with the biggest brands with billion-dollar marketing budgets by providing affordable, highly effective ways to reach target audiences, drive sales, and instantly understand the ROI with…

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Connected Commerce Council
Mar 1

Digital Tools: The Key to Small Business Resilience in Today’s Economy

In a new survey of 2,000 U.S. small business owners and senior decision-makers (“SMB leaders”), we learned that 75% of them are using digital tools to help their business navigate tough economic conditions heading into 2023.

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Jan 15

Small Businesses Find Big Value in Digital Ads

New Research: Digital Ads Help Small Businesses Compete, Drive Revenue and Grow

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Oct 11

Exploring the Diversification and Potential of Rural SMB Retail Sales

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Jul 28

Small Business Leaders Oppose Anti-Tech Legislation That Will Hurt Their Sales

Small Business Leaders Likely to Vote in Midterm Elections OverwhelminglyOppose Anti-Tech Legislation

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Jul 11

The Importance of Online Sales Methods to Rural Small Sellers

In many ways, rural sellers are the same as all sellers. Both use several different methods to reach customers – online and offline, wholesale and marketplaces, and direct-to-consumer apps. Every sales method has competitors vying for sellers’ allegiance, and there is no one-size-fits-all or dominant solution. For example, Amazon’s marketplace may be the most popular,…

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Jun 23

Breaking Integrated Digital Tools and Services Hurts Small Businesses

Small Business Owners and Leaders Overwhelmingly Oppose Legislation That Limits Their Use of Digital Tools and Platforms and Their Integrated Capabilities

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As Small Businesses Worry About Supply Chains and the Economy, Congress Pushes Wrongheaded “Digital Disruption” Instead

80% of SMB Leaders Oppose More Federal Regulations, Including Burdensome New Digital Economy Laws

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May 26

Small Business Sellers Value Online Tools and Marketplaces

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May 18

Congress Isn’t Aligned with Small Business Priorities

New Research Shows Small Business Leaders Believe Congress is Focusing on the Wrong Issues – 93% Don’t Consider Restricting Large Tech Companies a High Priority

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