Skip to content
REPORT

Digital Tools Unlock Opportunities for U.S. Small Businesses

Learn More
quotes

Did You Know?

In our survey of 2,000 U.S. small business owners and senior decision makers (“SMB leaders”), we learned that they use digital tools to increase their agility, resiliency, and ability to adapt to challenges. Digital tools have empowered SMB leaders to expand their business operations and drive growth in key ways: 92% to engage with customers, 87% to grow their customer base, and 84% to sell products and services.
Learn More

Said adopting digital tools during the last two years created new opportunities for their business.

78%

View digital tools as important and valuable to their business.

82%
Stand up for small businesses and get access to resources that will grow your business.
To subscribe this form, you need to accept our privacy statement *(Required)
We respect your Privacy
This field is for validation purposes and should be left unchanged.

Browse Research

Small Business Profile
May 26

New Research: Online Marketplaces Help Level the Playing Field for Small Sellers

Washington, DC (May 26, 2022): Small business sellers are finding incredible value in selling their products via online marketplaces like Amazon, eBay, Walmart, Etsy, and Target, plus many smaller ones, according to a new study commissioned by the Connected Commerce Council (3C). In a survey of 1,000 small and medium-sized sellers (SMB Sellers) nationwide, nearly…

Read More
May 26

Small Business Sellers Value Online Tools and Marketplaces

New Research Shows Small Businesses Benefit From Third-Party Seller Tools and Marketplaces That Increase Sales, Save Money, and Help Grow Businesses

Read More
May 18

Congress Isn’t Aligned with Small Business Priorities

New Research Shows Small Business Leaders Believe Congress is Focusing on the Wrong Issues – 93% Don’t Consider Restricting Large Tech Companies a High Priority

Read More
Feb 1

Digital Tools Continue To Unlock Opportunities For U.S. Small Businesses

In our survey of 2,000 U.S. small business owners and senior decision makers (“SMB leaders”), we learned that they use digital tools to increase their agility, resiliency, and ability to adapt to challenges. 

Read More
Jan 19

Super Selling: How Contemporary Small Businesses Reach Customers and Sell Products

An evolutionary leap from one-size-fits-all ancestors, small and medium-sized businesses that sell physical goods (henceforth, “SMB Sellers”), now have many sales methods (distinct ways of selling, both online and offline) and digital tools, platforms, stores, and marketplaces (that facilitate the selling) available to them.

Read More
Jan 18

Importance of Targeted Digital Ads To EU Small Businesses Now and During 2022

In a survey of 1,380 European small business owners and senior decision makers (“SME leaders”), an overwhelming 93% of Digital Ads respondents said that targeted digital advertising is useful for their business right now.

Read More
Small Business
Jun 22

The effect of platform integration on competition and innovation

These findings suggest that a fact-based, case-specific approach to the analysis of platform integration is better than a broad-based policy that may not fit all circumstances. Hence, legislation or regulation imposing a general ban on platform integration could end up doing more harm than good.

Read More
Small Business
Apr 28

Digitally Driven 2021

A ‘Digital Safety Net’ has helped American small businesses during COVID-19. This research report and accompanying materials describe how and to what extent affordable and accessible digital tools...

Read More
Small Business
Apr 8

Antitrust issues in e-commerce

The growth of e-commerce and “tech” firms has affected the economy and consumers in many significant ways. There is renewed interest by the media, academia, and government in the role that tech companies play...

Read More
Small Business
Apr 8

Digitally Driven Europe

A ‘Digital Safety Net’ has helped European small businesses during COVID-19. This research report and accompanying materials describe how and to what extent affordable and accessible digital tools...

Read More

Join 3C to get the latest news and resources for your small business

To subscribe this form, you need to accept our privacy statement *(Required)
We respect your Privacy
This field is for validation purposes and should be left unchanged.