Unlocking Opportunities for Small Businesses: AI’s Growing Role in Driving Value in Online Advertising

Small business owners face new challenges every day. Between competing with larger companies, battling economic uncertainty, and finding new ways to grow, business leaders must continuously pivot and adjust to come out ahead. Many small businesses find success by leveraging free and low-cost digital tools like online marketplaces, advertising, and, more recently, artificial intelligence (AI).…

Digital Advertising: Balancing Regulation and Growth Opportunities for American Businesses shows that small and medium size advertisers and publishers rely on personalized ads to attract customers, drive sales, and earn revenue. The report, based on a survey of 1,600 US advertisers and publishers, comes as Congress considers the American Privacy Rights Act (APRA), legislation restricting…

A majority of U.S. small business leaders say AI will be critical to their business’s productivity and growth during the next two years. Most SMB leaders say privacy, trust, and safety are top priorities when it comes to AI.

Maximum Impact: How Digital Ads Level the Playing Field for U.S. Small Businesses documents how digital ads help level the playing field and empower small business advertisers to compete with the biggest brands with billion-dollar marketing budgets by providing affordable, highly effective ways to reach target audiences, drive sales, and instantly understand the ROI with…

In a new survey of 2,000 U.S. small business owners and senior decision-makers (“SMB leaders”), we learned that 75% of them are using digital tools to help their business navigate tough economic conditions heading into 2023.

New Research: Digital Ads Help Small Businesses Compete, Drive Revenue and Grow

Rural Super Sellers documents the fluidity of modern retail, how even the smallest rural sellers use 3, 5, and even 7 sales methods and are beholden to none.

Small Business Leaders Likely to Vote in Midterm Elections OverwhelminglyOppose Anti-Tech Legislation

In many ways, rural sellers are the same as all sellers. Both use several different methods to reach customers – online and offline, wholesale and marketplaces, and direct-to-consumer apps. Every sales method has competitors vying for sellers’ allegiance, and there is no one-size-fits-all or dominant solution. For example, Amazon’s marketplace may be the most popular,…

Small Business Owners and Leaders Overwhelmingly Oppose Legislation That Limits Their Use of Digital Tools and Platforms and Their Integrated Capabilities