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COMMENTARY: Streamlined data privacy law among top issues for small businesses in 2023
National Data Privacy Week came and went in January. Although most people don’t mark it on their calendars or celebrate it, data privacy is a critically important issue, and how it is regulated greatly matters to businesses.
Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve
Microsoft Advertising will change the way broad match modifier (BMM) keywords are served for search ads, starting today. The company has been working to improve the algorithmic performance…
First of Its Kind Research Quantifies Digital Advertising’s Value to Small Businesses
Washington, DC (March 15, 2023): New research quantifies for the first time the enormous value digital advertising provides both small business advertisers (ad buyers) and publishers (sell ads on websites, YouTube, and apps). The report, “Maximum Impact: How Digital Ads Level the Playing Field for U.S. Small Businesses,” published by the Data Catalyst Institute on…
