Affordable, effective digital advertising can mean the difference between thriving and faltering for small businesses. Digital ads help small businesses compete with big brands supported by multimillion-dollar marketing budgets by providing affordable, highly effective ways to reach target audiences and drive sales, as well as free, high-quality analytics. They’re also an important source of revenue…
But how does a niche business like mine find customers? Answer: old-fashioned word of mouth recommendations and, critically, modern data-powered digital ads.
SACRAMENTO, Calif. (Aug. 14, 2024) — Leading the outcry over what they call “an enormous tax on digital advertising,” more than 150 small business owners today delivered Sacramento lawmakers a letter protesting Senate Bill 1327, which would impose a 7.25 percent tax on digital advertisements. Sponsored by Sen. Steven Glazer (D-Orinda), the bill was approved…
Government-enacted privacy laws are nothing new, from California to Connecticut to the European Union. However, while the majority of countries around the world have adopted national privacy laws, the United States has still failed to do so. Earlier this year, House Energy and Commerce Committee Chair Rep. Cathy McMorris Rodgers (R-WA) and Senate Commerce Committee…
That’s why I’m worried about the American Privacy Rights Act (APRA), a digital privacy bill sponsored by Sen. Maria Cantwell (D-WA). Unfortunately, APRA contains several provisions…
Recently, the Connected Commerce Council (3C) hosted a webinar focused on empowering small businesses through advocacy, bringing together seasoned advocates to share their insights and experiences on navigating the complex world of public policy. Hundreds of small business leaders tuned in to learn how they can amplify their voices and influence legislation that could affect…
Small business owners Clark Twiddy of Twiddy & Co., LaKita Anderson of Simply LaKita (from Panama City Beach, FL), and Shallon Thomas of T|W Tote last week voiced concerns over how the American Privacy Rights Act (APRA) would…
Thirty years ago, my mom started making beautiful, delicious cakes and cookies that bring a special sweetness to Orange County families’ celebrations. I’ve helped run…