Does APRA Do More Harm Than Good For Personalized Advertising?
The American Privacy Rights Act (APRA) could drastically change digital advertising. By requiring explicit consent for using…
Author: Staff
Small businesses concerned about digital privacy regulation
I need to be able to find those people out there, and without having access to those ads and that reach to that market, it would be detrimental to…
Small Business Owners Voice Concerns With Proposed Federal Data Privacy Bill
WASHINGTON (July 17, 2024): Small business owners Clark Twiddy of Twiddy & Co., LaKita Anderson of Simply LaKita, and Shallon Thomas of T|W Tote today voiced concerns over how the American Privacy Rights Act (APRA) would impact their ability to use personalized digital advertising – which uses basic data such as consumers’ interests and demographics…
Proposed data privacy law would devastate small businesses serving minorities
I’m extremely worried about a proposed digital privacy bill called the American Privacy Rights Act (APRA). I know it’s important to…
Connected Commerce Council Response to APRA Markup in House Committee on Energy and Commerce
WASHINGTON (June 27, 2024): Connected Commerce Council Executive Director Rob Retzlaff today issued the following statement ahead of the House Committee on Energy and Commerce vote on the American Privacy Rights Act (APRA) H.R. 8188. “APRA’s sweeping new definition of ‘sensitive data’ will dramatically limit small businesses’ ability to advertise, find customers, and drive sales.…
New Research Shows Overregulating Data Will Hurt Small Businesses and Digital Publishers
WASHINGTON (June 26, 2024)— A new study led by the Connected Commerce Council (3C) and Advertiser Perceptions found that overregulating data that powers personalized digital advertising would severely impact small and medium-sized business advertisers (SMBs) and publishers that use these tools to find customers, grow, and measure the effectiveness of their ads. The study comes…
Op-Ed: Request for Reconsideration of the Data Privacy Bill
I want to thank the Governor for vetoing the data privacy bill passed by the legislature. I have become increasingly concerned about the potential impact of H.121 legislation on my hotel business.
The Importance of Trust for Managing Through a Crisis
In March 2020, Twiddy & Company, a family-owned vacation rental company known for hospitality rooted in personal interactions, needed to adjust to contactless, remote customer service.