Microsoft Advertising will change the way broad match modifier (BMM) keywords are served for search ads, starting today. The company has been working to improve the algorithmic performance…
Washington, DC (March 15, 2023): As state and federal policymakers pursue several policy proposals that would change the small business digital advertising marketplace, new research quantifies for the first time the enormous value digital advertising provides both small business advertisers (ad buyers) and publishers (sell ads on websites, YouTube, and apps). The report, “Maximum Impact:…
Washington, DC (March 15, 2023): New research quantifies for the first time the enormous value digital advertising provides both small business advertisers (ad buyers) and publishers (sell ads on websites, YouTube, and apps). The report, “Maximum Impact: How Digital Ads Level the Playing Field for U.S. Small Businesses,” published by the Data Catalyst Institute on…
Washington, DC (March 7, 2023): Connected Commerce Council (3C) Executive Director Rob Retzlaff issued the below statement regarding the Senate Antitrust Subcommittee’s hearing “Reining in Dominant Digital Platforms: Restoring Competition to Our Digital Markets.” “After failing to convince 60 of her colleagues that the digital economy needs wholesale changes, Sen. Klobuchar is continuing her crusade…
When Wagmo founder and CEO Christie Horvath started her pet insurance company, she talked to former employees of rival firms to learn about their pain points. Those conversations informed Horvath’s…
It’s true Facebook and YouTube are really big and hard to compete against, but these giants deliver promotions, products, and positive reviews to millions of potential customers of small businesses nationwide.
Washington, DC (Feb 27, 2023): The Connected Commerce Council (3C) today announced the launch of the latest course from 3C University (3CU), “QuickBooks Online for Small Businesses.” This free online course is the first of four training programs that 3CU will be rolling out in 2023. Small business leaders can now enroll in 3CU’s latest…
Washington, DC (Feb 21, 2023): On Tuesday, February 28th, the Connected Commerce Council (3C) is hosting a virtual roundtable to discuss the challenges minority small business owners face accessing capital. Attendees will hear directly from two minority entrepreneurs who will share some of the obstacles they faced raising capital, and tips on how others can…