Blog
How AI is Transforming Small Businesses – Empowering Growth, Efficiency, and Innovation
Small businesses are the backbone of the economy, representing more than 99% of businesses in America and employing nearly half of the private workforce. But running a small business is no easy feat. Business owners often juggle multiple roles, from marketer to customer service manager to accountant, all while striving to innovate and grow. Enter…
Shop Small This Holiday Season with 3C’s Small Business Holiday Gift Guide
The holiday season is in full swing, and there’s no better time to find unique, meaningful gifts while supporting small businesses. That’s why we’re so excited to share this year’s 3C Small Business Holiday Gift Guide! This guide is packed with incredible products from small businesses across the country. From handmade goods to local treats…
3C’s Last-minute Tips for Leveraging Artificial Intelligence to Boost Holiday Sales
The holidays are an exciting – and challenging – time for small business owners. From creating enticing product listings to hiring additional employees, so much goes into ensuring a successful season. Fortunately, a new generation of AI-powered digital tools is here to help. This year, the Connected Commerce Council (3C) is offering small business owners…
Web Accessibility Simplified: ADA Essentials for Today’s Small Businesses
At 3C, we are committed to helping small businesses make digital accessibility a priority. Our latest webinar on ADA Compliance for the Digital Age aims to empower small business leaders with practical tools and insights needed to meet ADA web compliance standards, making their online presence more inclusive and accessible. Why Accessibility MattersADA compliance isn’t…
2024 in Review: How Small Businesses Influenced State Policies
In 2024, small business leaders nationwide stepped up and took action to make their voices heard on several issues that would impact their businesses. From Maine to California, more than 50 small businesses engaged directly with dozens of lawmakers to discuss the impact of tech policies on their ability to grow, compete, and succeed. Additionally,…
3C Reacts to Surprise Vote on American Privacy Rights Act in House E&C Committee
WASHINGTON (September 17, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement ahead of Wednesday’s surprise vote on the American Privacy Rights Act (APRA) as an amendment to unrelated legislation (H.R. 7890) because it is too unpopular and dangerous on its own. The bill, sponsored by Rep. Cathy McMorris Rodgers…
U.S. v. Google Lawsuit Will Disproportionately Hurt Small Business Advertisers and Publishers
Affordable, effective digital advertising can mean the difference between thriving and faltering for small businesses. Digital ads help small businesses compete with big brands supported by multimillion-dollar marketing budgets by providing affordable, highly effective ways to reach target audiences and drive sales, as well as free, high-quality analytics. They’re also an important source of revenue…
The American Privacy Rights Act – A Radical Approach to Data Privacy
Government-enacted privacy laws are nothing new, from California to Connecticut to the European Union. However, while the majority of countries around the world have adopted national privacy laws, the United States has still failed to do so. Earlier this year, House Energy and Commerce Committee Chair Rep. Cathy McMorris Rodgers (R-WA) and Senate Commerce Committee…
