News
Five Tips to Help Small Businesses Maximize Holiday Sales
The holiday season is a crucial time for small businesses, and leveraging digital tools and technology can significantly enhance their operations and customer engagement. The Connected Commerce Council (3C) released five tips to help small businesses prepare for the busy 2023 holiday season and maximize their sales. 3C’s five tips for a successful holiday season:…
Leveraging Digital Tools to Succeed in Marketing
Gulf Shores, AL As marketing director for a popular beach resort in Gulf Shores, AL, Katie Avant understands the value of using digital tools to help find customers and bring in new business. Katie uses inexpensive digital ads to attract vacationers all along the East Coast. Google, Meta, and Bing ads are effective and cost-efficient…
Busy Baby’s Online Journey
Oronoco, MN Beth Fynbo of Oronoco, MN, quickly identified a problem all new parents deal with shortly after her son was born. She put an end to the “toddler toss” and invented Busy Baby, the first-ever food-grade silicon mat that provides a clean place for a baby’s food and keeps their toys and utensils off…
BlueHenry uses Digital Tools to Enhance Cocktails
Capitol Heights, MD Adrienne Walker of Capitol Heights, MD, loves entertaining and wanted an easy way to take her parties up a notch. With a passion for craft cocktails and a background working at the Food and Drug Administration, Adrienne created BlueHenry, a cocktail garnish company that sells all-natural dehydrated fruits and glass-rimming salts and…
A Better Treat
Los Angeles, California Boris Chung founded A Better Treat in 2020 out of concern for the unhealthy ingredients in the food they were feeding their dog, Emi Bear. Chung sought a healthier, more nutritional alternative to the “meat byproducts” and synthetic ingredients often found in typical dog food and treats. Fast forward to today: A…
Digital Tools Empower InstaTrim to Help Contractors Nationwide
Scandia, MN Greg Amundson of Scandia, MN, knows construction. He built homes on the North Shore of Lake Superior for almost 30 years and in 2010 used his expertise to create InstaTrim, a less-messy caulk alternative for contractors and homeowners. Greg started InstaTrim as a two-person operation and leveraged technology to grow it into a…
3C Statement Regarding Unredacted FTC/Amazon Lawsuit
Washington, DC (November 2, 2023): The Connected Commerce Council (3C) released the following statement from Executive Director Rob Retzlaff following the Federal Trade Commission (FTC) release of the unredacted lawsuit against Amazon. “The FTC continues to distort facts for political reasons to fit their fringe theories and prove they have no clue how Amazon or…
Business owner concerned antitrust lawsuit could be ‘detrimental’ for small businesses nationwide
A Shepherdsville business owner is concerned a lawsuit against the retail giant, Amazon, could negatively affect her business and thousands of others like hers. Dana Midkiff owns Pink Door Wreaths.
Twiddy & Company: Digitally-Powered Vacations in the Outer Banks
Clark Twiddy – Twiddy & Company Outer Banks, NC Clark Twiddy understands firsthand how innovation can reshape business practices and industry trends. Long before Airbnb became popular, Clark’s family was already running Twiddy & Company, a vacation rental platform in the Outer Banks. Twiddy & Co. began with face-to-face and over-the-phone reservations, maintaining detailed handwritten…
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