Allison Dollar, Founder of One Dragon
Kansas City, Kansas
After spending years working at a large media company, Allison Dollar set out on her own and launched the digital marketing firm, One Dragon. One Dragon advises clients about the latest innovations in advertising and works with them to optimize the reach of their marketing campaigns. Allison knew that her firm would be much more agile at responding to the changes in the digital marketplace than a large corporate entity. Now her company has expanded to four employees and her client base continues to grow. One Dragon offers clients’ services like content generation, search engine marketing and web design.
One Dragon uses a number of products to help its clients achieve their marketing goals. New tools are employed that sets the company apart from traditional advertising, and targeted ads are built to highlight the positive attributes of their clients. One Dragon creates videos for placement on Youtube, Hulu and various streaming services. Sprout Social is a powerful analytics tool One Dragon uses to monitor competitors’ impact in social media. The company also utilizes Google and Square to meet its business needs.
For a small business like One Dragon, digital tools are essential to provide their clients the exposure they need to succeed. Access to platforms and analytics instruments allows One Dragon to compete with larger traditional marketing firms, and even to exceed them. Allison became a member of the Connected Commerce Council (3C) because as a small business owner, she relies on continued access to these technologies, and shares 3C’s commitment to ensuring their availability.
Read more about One Dragon here.