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3C Urges FTC to Protect Small Businesses’ Access to Digital Pricing and Promotional Tools
The Connected Commerce Council (3C) appreciates the opportunity to comment on the Federal Trade Commission’s (FTC’s) Proposed Enforcement Policy Statement on Personalized Pricing. 3C represents digitally empowered small businesses, many of which use digital pricing, promotional, and customer-engagement tools to compete with larger businesses. 3C supports the Commission’s efforts to protect consumers from deceptive or…
3C Responds to Release of Remedies Following Ruling in Google Adtech Case
WASHINGTON (Sept. 17, 2026) — Connected Commerce Council (3C) Executive Director Rob Retzlaff released the following statement in response to the remedies released by U.S. District Judge Leonie M. Brinkema in the wake of the Court’s Sept. 2 ruling in the Google Adtech remedies trial. “The court’s decision to reject a highly disruptive breakup of…
California Small Businesses Breathe Sigh of Relief at Failure of Bill That Would Have Made It Harder to Offer Popular Discounts
SACRAMENTO (Sept. 4, 2026) — California small businesses today welcomed news that a sweeping data-informed pricing bill, AB 2564, failed to pass the state legislature this session. The bill, which proposed strict limitations and broad disclosure requirements on data-informed pricing practices, would have made it harder for small businesses to offer common discounts and promotions…
