Terra Gardner founded Switch Salon, Spa, and Boutique in the small town of Goldthwaite, Texas, home to roughly two thousand residents. Terra was born and raised in Goldthwaite, and following college and beauty school, moved back there to start her business and raise her five children with her husband.
In January of 2019, Terra got the opportunity to purchase a 100-year-old building on Goldthwaite’s beautiful town square. The building had been home to many businesses over the years, and in April of 2019, became home to Switch Salon, Spa, and Boutique.
“During the COVID-19 pandemic, I used the time to improve the boutique side of the business and develop new ways to put our customers first while making them feel appreciated,” Terra says. That’s when she expanded her business model to include a boutique and began carrying apparel and accessories both in-store and online.
Customers can purchase Switch’s apparel, accessories, and beauty products at their two brick-and-mortar locations (a salon, spa, and boutique in Goldthwaite and a boutique in San Saba, Texas), on their web store powered by Shopify, and by leveraging click-to-buy social shopping on their Instagram and Facebook.
Terra mentions the local community has been instrumental to Switch Salon, Spa, & Boutique’s success. “Our clients are like family. They are so loyal to us, and we will always act with them in mind. My dream is now growing, and my new goals are to continue to provide for my clients and shine a positive light on our wonderful community,” says Terra.