3C Reacts to Judge’s Decision in Google’s Ad Tech Trial

WASHINGTON (April 17, 2025) — Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement in response to Judge Leonie M. Brinkema’s ruling in the U.S. v. Google LLC “ad tech” trial. 

“While we’re relieved by the Court’s ruling on Google’s status in the market for ad-purchasing tools, we’re concerned by its ruling on Google’s status in the advertising exchanges and servers markets. 

“Millions of small businesses count on Google’s affordable, integrated, easy-to-use digital advertising system to find the right customers, compete, and grow. Breaking that system is likely to result in less effective advertisements for small businesses, and reduced revenue for digital ad publishers.

“It’s disappointing that Judge Brinkema doesn’t fully recognize the tremendous value Google’s advertising tools provide America’s small businesses.”