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Jake Ward

President

Jake Ward is Chairman of the Connected Commerce Council (3C), a membership organization for small businesses empowered by digital tools and technology. 3C provides thousands of small businesses access to tools, resources, and support to start, run, and grow. 3C advocates on behalf of its membership for state and federal policies that promote small business success and sustainability.

Prior to founding the Connected Commerce Council, Jake was a co-founder and CEO of the Application Developers Alliance, the world’s leading advocate for software developers. Ward is a frequent presenter at industry conferences and contributor to news stories and editorials. Jake has testified before the U.S. House of Representatives on behalf of small business interests.

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Featured

New Research Shows AI’s Growing Role in Driving Online Advertising’s Value

WASHINGTON (Nov. 21, 2024) — As business owners look for ways to gear up for Small Business Saturday, a recent study led by the Connected Commerce Council (3C) and Advertiser Perceptions found that U.S. small and medium-sized businesses (SMBs) are rapidly adopting artificial intelligence (AI) to make their digital advertising more effective, and many SMBs…

3C Reacts to the DOJ’s Proposed Remedies in Google Search Case

WASHINGTON (Nov. 21, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement in response to the Department of Justice (DOJ)’s final proposed remedies in the United States v. Google LLC case. The remedies include forcing Google to sell its popular Chrome browser; share users’ search data with rivals; and separate…

3C Reacts to the DOJ’s Overreaching Proposed Remedies in Google Search Case

WASHINGTON (Nov. 19, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement in response to the Department of Justice (DOJ) filing its proposal for remedies in the United States v. Google LLC case. The proposal includes forcing Google to sell its popular Chrome browser, forcing Google to share data with…
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Research

Unlocking Opportunities for Small Businesses: AI’s Growing Role in Driving Value in Online Advertising
Connected Commerce Council
Digital Ads: Expanding Opportunities for U.S. Small Businesses
Connected Commerce Council & Advertiser Perceptions
Small Businesses See the Transformative Potential of Artificial Intelligence
Connected Commerce Council
Digital Ads: Leveling the Playing Field for Small Businesses
Connected Commerce Council
Digital Tools: The Key to Small Business Resilience in Today’s Economy
Connected Commerce Council
Small Businesses Find Big Value in Digital Ads
Connected Commerce Council