Nutritious Foods are Fun and Flavorful with Healthy Rican

Buffalo, NY

When Mayra Luz Colon moved from Puerto Rico to Buffalo, NY, in 2010, she struggled to find foods that were both healthy and flavorful. She started making healthier versions of Puerto Rican spices and posting about them on social media, and the responses were overwhelmingly positive. Mayra created Healthy Rican, an online spice and seasoning brand that helps make flavorful cooking easier and more nutritious. 

Understanding the importance of reaching a wide audience, Marya offers her products on online marketplaces like Amazon and Walmart, and sells on her website. Mayra uses Fulfillment by Amazon (FBA) services for Healthy Rican’s shipping, warehousing, and logistics to streamline operations and optimize efficiency. Digital advertising and search engine optimization attract target audiences and put her products at the top of search results, boosting both customer engagement and sales. 

Digital tools helped grow Mayra’s business so much that she left her job to pursue Healthy Rican full-time. Her business is thriving, but Mayra worries that new laws and legislation could change how digital tools and platforms work, ultimately harming small businesses like hers. She wants lawmakers to understand that disrupting digital advertising and online marketplaces would have detrimental effects on the digital economy and small businesses nationwide.
To learn more about Marya and Healthy Rican, visit https://healthyrican.com/.