If You Can Dream It, You Can Achieve It: A Baker’s Digital Journey

Fullerton, CA

In 2010, Philip Gomez helped turn his mother’s dream of owning her own bakery into a reality by opening Patty’s Cakes and Desserts in Fullerton, CA. Through the power of digital tools and support from their community, Patty’s Cakes is one of the highest-rated bakeries on major review platforms and expanded to a larger location in 2016.

Philip uses inexpensive Google Ads to attract his target audience and grow his customer base beyond Fullerton. By seamlessly integrating Google Analytics with Google Ads, he gains valuable insights into the effectiveness of his advertising campaigns, enabling him to refine his strategies and achieve even better results. Additionally, Philip uses Google Business Profile so customers can easily find Patty’s Cakes’ website, contact information, reviews, and store hours. 

Patty’s Cakes is thriving, but proposed legislation like Congress’s AMERICA Act and American Innovation and Choice Online Act (AICOA) could force Google to change its operations, ultimately harming small businesses like Philip’s. While meeting with his Member of Congress, Philip emphasized the value digital tools bring to his business and advocated against any new laws that would make digital tools more expensive and less effective.
To learn more about Philip and Patty’s Cakes and Desserts, visit https://shop.pattys-cakes.com/.