Successful Amazon Seller Helps Fellow Vendors Thrive

West Hempstead, N.Y.

An experienced online marketer, Liran Hirschkorn quickly saw how to optimize Amazon’s digital marketing tools when he joined the platform in 2014. Within two years, he’d notched more than a million dollars reselling name-brand products, started two of his own brands, and reached several million dollars in sales. But Liran decided to change course when he heard from sellers struggling to keep up with the ever-changing platform, especially those who relied on Amazon’s ads to scale their businesses while remaining profitable. In 2020, he founded online marketing agency Incrementum Digital to show other Amazon sellers and vendors how to beat the competition. 

Today, Incrementum Digital helps over 140 Amazon brands design inviting digital storefronts, create engaging Amazon seller profiles, and launch effective advertising campaigns that put their products in front of likely customers. Liran ensures his clients know how to use Amazon’s state-of-the-art logistics and fulfillment services, cost-effective digital ads, and powerful artificial intelligence (AI) tools. A growing number of AI tools — including Amazon’s text and image generators — make it easy for sellers to develop product ideas, create images for ads, write better marketing copy, and forecast inventory needs. 

“Our clients sell over $500 million a year on Amazon, and they’re leveraging Amazon Ads to scale their businesses,” Liran said. “They’re growing, creating jobs, and providing products Americans need.” 

Liran’s story shows how Amazon can help power small businesses’ success. However, the Federal Trade Commission’s (FTC’s) lawsuit targeting Amazon could make it much harder for Liran and his small business clients to effectively advertise their products, deliver orders, and continue growing and succeeding.

Learn more about Liran and Incrementum Digital at https://incrementumdigital.com/