Family-Run Crawfish Company Brings the Taste of Louisiana Nationwide
In the 1980s, David McGraw was raising crawfish in Natchitoches, Louisiana, when a friend asked if he could ship some to the East Coast. That request sparked an idea — so he launched Louisiana Crawfish Company from his family’s kitchen table — taking orders by phone, hand-packing crawfish, and driving them to the airport himself.
Today, the company is still family-run — it’s now led by David’s daughter Avery — but it’s grown into a national operation that ships fresh crawfish across the country, serves more than 40,000 customers a year, and employs a team of 45. Thanks to its success, the company is even exploring expanding internationally.
For decades, Louisiana Crawfish Company has leveraged digital tools to connect with customers and grow. The company uses Google Ads to reach new audiences and build brand awareness — generating nearly $4 million in sales from Google Ads alone in 2024. Social media platforms like YouTube, Instagram, TikTok, and X help the company stay connected with its loyal customer base, while customer reviews across platforms like Amazon, Google, and its own website boost visibility and build trust.
That’s why Avery is urging lawmakers to think carefully about proposals that could weaken Section 230 of the Communications Decency Act, a vital law that lets businesses and platforms like Google host customer reviews and remove harmful content. Without those protections, crucial tools like reviews could become less useful and trustworthy. “Punishing platforms for moderating content could have serious unintended consequences for small businesses like mine,” Avery says.
