Michigan Photographer Helps Professionals Look Their Best
After years of working in the insurance industry as an analyst and product manager, Scott Lawrence realized many professionals dreaded one of the most minor parts of their job: getting a headshot. In 2015, he launched Headshots by Scott Lawrence with a simple goal: to make the headshot process fast, painless, and even fun for his clients.
Today, Scott’s photography business is thriving. His clients include businesses of all sizes — from big corporations like Samsung and Cintas to smaller local firms. He provides headshot appointments for individuals, photographs corporate teams on location, and even sets up headshot booths at conferences and trade shows so attendees can get polished, professional images on the spot.
Digital tools have helped Scott grow his business and reach new clients. His YouTube channel attracts potential clients, and he also uses data-powered digital ads to connect with people searching for headshot services in Michigan. “People have told me specifically, ‘We hired you because we saw your videos,’” Scott says. “And digital ads help fill my schedule with great clients every month.”
Scott met with lawmakers in Washington, D.C., and warned that sweeping proposals like the AMERICA Act could break apart the platforms that make data-powered ads work. “Lawmakers need to understand that policies meant to target big companies could end up hurting small businesses like mine, making it harder to reach customers and keep our operations running.”
Learn more about Headshots by Scott Lawrence by visiting https://scottlawrencephoto.com/.
