Husband-and-Wife Team Offers Logo-Embroidered Apparel to Businesses Nationwide
Laid off from his corporate job in 2001, Minnesotan Jeff Taxdahl turned a moment of crisis into a moment of opportunity. With a single embroidery machine, some spare room in his basement, and years of marketing experience, Jeff and his wife, Wenda, started a new business: embroidering local companies’ logos onto hats and shirts. Within a few years — just as e-commerce was starting to emerge — they developed an online sales model to help market their products to customers nationwide.
Today, the couple’s Jordan, Minn.-based business, Thread Logic, has 30 employees and ships hundreds of thousands of custom-embroidered items — including backpacks, fleece tops, towels, and coolers — to businesses and organizations nationwide.
Jeff uses a range of digital marketing and advertising tools to keep Thread Logic growing. Data-powered digital ads help him reach customers likely to be interested in logo-embroidered apparel, ensuring he gets the best return on his advertising investment. His digital advertising partners also offer data-powered analytics that help him understand which ads work best, allowing him to pull or tweak underperformers. In addition, Jeff leverages Google’s AI-powered Performance Max campaigns to reach likely buyers across Google channels, including YouTube, Search, and Maps — saving him time and money and boosting Thread Logic’s sales.
An active advocate for smart digital policies that help small businesses thrive, Jeff has traveled to Washington, DC three times to tell lawmakers about the impacts of data privacy proposals that — while well-intentioned — would overregulate the data that powers small businesses’ digital ads, marketing, and analytics.
“Lawmakers need to understand that data-powered digital tools make a huge difference to small businesses,” Taxdahl says. “I hope policymakers will listen to more stories like mine, and I urge them to craft balanced legislation that both protects consumers and allows small businesses to grow.”
Learn more about Thread Logic at threadlogic.com.
