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New Research Shows Overregulating Data Will Severely Harm Georgia Small Businesses

WASHINGTON (Sept. 27, 2024) — As the House Energy and Commerce Committee last week considered passing the American Privacy Rights Act (APRA), legislation that would restrict the collection and use of data used to power digital ads, a recent study by the Connected Commerce Council (3C), Advertiser Perceptions and Google found a direct correlation between…

New Research Shows Overregulating Data Will Severely Harm Minnesota Small Businesses

WASHINGTON (Sept. 27, 2024) — As the House Energy and Commerce Committee last week considered passing the American Privacy Rights Act (APRA), legislation that would restrict the collection and use of data used to power digital ads, a recent study by the Connected Commerce Council (3C), Advertiser Perceptions and Google found a direct correlation between…

Small Business Owners and Ad Publishers Echo Statements of Concern, Fear Made During DOJ-Google Ads Trial

WASHINGTON (Sept. 26, 2024) — Three small business owners today echoed statements made during the United States v. Google LLC display-ads trial. A business owner testifying in the trial emphasized the value of Google’s integrated ad tech tools and described how a government-mandated breakup would hurt their business. Echoing the statements and concerns were LaKita…

SoaPen Makes Handwashing Fun

New York, N.Y. Growing up in New Delhi — one of the most densely populated cities in the world — Shubham Issar learned how important thorough handwashing is to community health. But 20 seconds of hand washing often feels like an eternity to kids.  Shubham realized that if she could make washing with soap fun,…

North Carolina-based Leather Goods Business Reaches Customers With Online Tools

Mooresville, NC When Pavlo Prannyk immigrated to the U.S. in 2014, he brought his family — and his artisan leather goods business, olpr. Leather Goods Co. — with him. Pavlo puts his passion for leatherwork into each of the aprons, wallets and other goods he crafts, winning over customers with his attention to detail. From…

3C Reacts to Surprise Vote on American Privacy Rights Act in House E&C Committee

WASHINGTON (September 17, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement ahead of Wednesday’s surprise vote on the American Privacy Rights Act (APRA) as an amendment to unrelated legislation (H.R. 7890) because it is too unpopular and dangerous on its own. The bill, sponsored by Rep. Cathy McMorris Rodgers…

DOJ’s Google Ads suit would hurt NC small businesses like mine

Ten years ago, my family and I moved from Ukraine to Mooresville, North Carolina. We are leather-goods artisans. Using traditional methods, we design and craft wallets, diaries, backpacks, and other leather products. Our dream is to build a thriving business here in the US.