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Connected Commerce Council Response to APRA Markup in House Committee on Energy and Commerce

WASHINGTON (June 27, 2024): Connected Commerce Council Executive Director Rob Retzlaff today issued the following statement ahead of the House Committee on Energy and Commerce vote on the American Privacy Rights Act (APRA) H.R. 8188. “APRA’s sweeping new definition of ‘sensitive data’ will dramatically limit small businesses’ ability to advertise, find customers, and drive sales.…

New Research Shows Overregulating Data Will Hurt Small Businesses and Digital Publishers

WASHINGTON (June 26, 2024)— A new study led by the Connected Commerce Council (3C) and Advertiser Perceptions found that overregulating data that powers personalized digital advertising would severely impact small and medium-sized business advertisers (SMBs) and publishers that use these tools to find customers, grow, and measure the effectiveness of their ads. The study comes…

Leawood Small Business Leader Recognized as 3C Congressional Champion

WASHINGTON (May 7, 2024): Noah Fakeri, owner of Leawood, KS-based Moda Domani, last week met with Sen. Jerry Moran (R-KS) to explain the vital role digital tools play in his business. He also voiced concern about policy proposals that could hurt small businesses like his by making such tools more expensive and less effective.  Fakeri’s…

Jackson Small Business Leader Recognized as 3C Congressional Champion

WASHINGTON (May 7, 2024): Kevin Deneen, co-founder of Jackson, WY-based Moterra Campervans, last week met with Sen. Cynthia Lummis (R-WY), Sen. John Barrasso (R-WY), Rep. Harriet Hageman (R- WY), and officials from Sen. Maria Cantwell’s (D-WA) office to explain the vital role digital tools play in his business. He also voiced concern about policy proposals…