Faced with concerns from Florida’s small businesses that rely on digital advertising, a legislative committee scaled back a technology bill that attempts to give consumers more control…
In the last three days, small businesses throughout Florida have voiced strong opposition to bills (SB 262/HB 1547) that target large data-driven digital advertising platforms…
What do you do when there is an area in public affairs with either fast change or major conflict happening? You send in the sophisticated research team Mark Drapeau leads and find out what is going on and why
On Tuesday, Florida Senators on the Commerce and Tourism Committee voted unanimously to advance a technology transparency bill (SB 262) that critics argue…
It’s a no-brainer: any small business that wants to succeed in today’s hyper-connected world must have an online presence. I’ve researched small businesses for years
National Data Privacy Week came and went in January. Although most people don’t mark it on their calendars or celebrate it, data privacy is a critically important issue, and how it is regulated greatly matters to businesses.
Microsoft Advertising will change the way broad match modifier (BMM) keywords are served for search ads, starting today. The company has been working to improve the algorithmic performance…
Washington, DC (March 15, 2023): As state and federal policymakers pursue several policy proposals that would change the small business digital advertising marketplace, new research quantifies for the first time the enormous value digital advertising provides both small business advertisers (ad buyers) and publishers (sell ads on websites, YouTube, and apps). The report, “Maximum Impact:…