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Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve

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Microsoft Advertising will change the way broad match modifier (BMM) keywords are served for search ads, starting today. The company has been working to improve the algorithmic performance…

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3C Applauds Governor Moore for Withdrawing Delivery Tax Proposal

WASHINGTON (March 20, 2025) — Connected Commerce Council Executive Director Rob Retzlaff today issued a statement in response to Maryland Governor Wes Moore’s withdrawal of a proposed 75-cent tax on online-order deliveries. “Governor Moore made the right decision. The proposed doorstep-delivery tax would have unfairly burdened Marylanders — particularly those with mobility issues — who…

3C Endorses Sen. Young’s Small Business Technological Advancement Act

WASHINGTON (March 13, 2025) — The Connected Commerce Council (3C), a nonprofit organization that advocates on behalf of digitally empowered small businesses, today voiced its support for the Small Business Technological Advancement Act. The bipartisan legislation would clarify that small businesses can use the Small Business Administration’s (SBA’s) 7(a) loan program to purchase digital tools,…

New Study Finds Small Business Leaders Rely on Digital Tools and AI to Succeed in Today’s Uncertain Economy

WASHINGTON (March 13, 2025) — A new study from the Connected Commerce Council (3C) found that small and medium-sized businesses (SMBs) are using digital tools to manage economic uncertainty and compete with larger companies. The report also showed that SMBs’ continued success depends on access to digital tools — including those powered by data and…
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Research

Navigating Uncertainty: The Power of Digital Tools for Small Businesses
Connected Commerce Council
Unlocking Opportunities for Small Businesses: AI’s Growing Role in Driving Value in Online Advertising
Connected Commerce Council
Digital Ads: Expanding Opportunities for U.S. Small Businesses
Connected Commerce Council & Advertiser Perceptions
Small Businesses See the Transformative Potential of Artificial Intelligence
Connected Commerce Council
Digital Ads: Leveling the Playing Field for Small Businesses
Connected Commerce Council
Digital Tools: The Key to Small Business Resilience in Today’s Economy
Connected Commerce Council