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NEW REPORT: Online Sales Have Outsized Impact on Rural Small Sellers

As found in our previous survey of two thousand American SMBs, small businesses are adaptable and find customers everywhere – brick-and-mortar stores, seller-branded online shops and online marketplaces like Amazon and eBay. We recently took this research a step further with a comparative study on small rural sellers. In this study, we compared how rural sellers…

New Study: Online Sales Fuel Rural Small Business Growth and Optimism

Washington, DC (July 14, 2022): A new study shows that small rural sellers may be the greatest beneficiaries of the many innovations in online selling. A survey of 1,000 rural sellers, commissioned by the Connected Commerce Council, shows that the most popular sales methods for rural small sellers are online marketplaces (57%) and web stores…

A Stylish Way to Carry Lunch

Sherika Wynter and her business partner Shallon Thomas have worked together since 2014. One day, Shallon realized he had no stylish way to carry his lunch into the office and wanted something better. In 2018, he and Sherika created a new company called T|W Tote, which makes fashionable lunch bags. Sherika and Shallon use the…

A Mother-Daughter Bond Turned into a Successful Business

Susan Robinson began teaching her daughter, Sara, how to sew when Sara was seven. Sara first loved sewing dresses for her American Girl Dolls, and then she started designing and sewing aprons. After posting some of her designs on Facebook and getting positive feedback from family and friends, Susan and Sara decided to create an…

Technology Helps People 50+ Tie Up Loose Ends

COVID-19 ushered in a series of endings and beginnings for Mari-Lyn Harris. When the pandemic forced her to shut her small catering company, she found an unexpected next chapter as an administrator to an old friend suffering from pancreatic cancer. With her community in Fremont, CA, largely in lockdown, Mari-Lyn filled an indispensable role in…