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Why Are Lawmakers Attacking Digital Ads?
It’s a no-brainer: any small business that wants to succeed in today’s hyper-connected world must have an online presence. I’ve researched small businesses for years
COMMENTARY: Streamlined data privacy law among top issues for small businesses in 2023
National Data Privacy Week came and went in January. Although most people don’t mark it on their calendars or celebrate it, data privacy is a critically important issue, and how it is regulated greatly matters to businesses.
Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve
Microsoft Advertising will change the way broad match modifier (BMM) keywords are served for search ads, starting today. The company has been working to improve the algorithmic performance…
First of Its Kind Research Quantifies Digital Advertising’s Value to Small Businesses
Washington, DC (March 15, 2023): New research quantifies for the first time the enormous value digital advertising provides both small business advertisers (ad buyers) and publishers (sell ads on websites, YouTube, and apps). The report, “Maximum Impact: How Digital Ads Level the Playing Field for U.S. Small Businesses,” published by the Data Catalyst Institute on…
Statement from the Connected Commerce Council on Senate Antitrust Subcommittee Hearing
Washington, DC (March 7, 2023): Connected Commerce Council (3C) Executive Director Rob Retzlaff issued the below statement regarding the Senate Antitrust Subcommittee’s hearing “Reining in Dominant Digital Platforms: Restoring Competition to Our Digital Markets.” “After failing to convince 60 of her colleagues that the digital economy needs wholesale changes, Sen. Klobuchar is continuing her crusade…
The Daring Gmail Strategy That Bombas Used to Get Ahead
When Wagmo founder and CEO Christie Horvath started her pet insurance company, she talked to former employees of rival firms to learn about their pain points. Those conversations informed Horvath’s…
YouTube helped launch my small business, so why are Minnesota lawmakers attacking Big Tech?
It’s true Facebook and YouTube are really big and hard to compete against, but these giants deliver promotions, products, and positive reviews to millions of potential customers of small businesses nationwide.
3C University Launches Comprehensive QuickBooks Online Course for Small Businesses
Washington, DC (Feb 27, 2023): The Connected Commerce Council (3C) today announced the launch of the latest course from 3C University (3CU), “QuickBooks Online for Small Businesses.” This free online course is the first of four training programs that 3CU will be rolling out in 2023. Small business leaders can now enroll in 3CU’s latest…
3C Response to State of the Union Address
Washington, DC (Feb. 7th): Connected Commerce Council Executive Director Rob Retzlaff issued the following statement on President Biden’s State of the Union Address: “President Biden’s call to rein in America’s leading technology companies is the latest misguided attack against America’s digitally empowered small businesses. Millions of American small businesses use the free and low cost…
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