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The Future of Digital Marketing in a Data-Privacy World
Companies have long collected data on consumers to determine what people want and who their potential customers might be. But for anybody doing in business in Europe, how they go about collecting that data just got a lot more difficult. And corporate marketing departments are rushing to figure out what to do next. What changed…
How To Ensure Your Small Business Isn’t A Failure Statistic This Year
While two-thirds of Americans dream of opening their own small business, recent data from the Bureau of Labor Statistics reveals that approximately 20% of small businesses fail in their first year, and about 50% of small businesses fail in their fifth year. Clearly, there’s great risk involved in starting a small business today, and many…
71% of Millennial Small Business Owners Use Tech to Keep Employees Safe
When it comes to safety and the many regulatory compliances companies have to abide by, it can be challenging, especially for small businesses. The Nationwide fourth annual Business Owner Survey, reveals 71% of millennial small business owners are using connected technology to keep their employees safe. Technology to Keep Employees Safe The rate at which…
Four Digital Transformation Trends Driving Industry 4.0
When you hear the word “industry,” you may think of factories or tall smokestacks. And even though technology grows in leaps and bounds daily, this is still our mindset. For manufacturers that want to remain in the game, they must embrace the digital transformation and everything it has to offer. They need to pay attention…
Commentary: In a digital economy, a connected St. Louis region thrives
There’s been an uptick of entrepreneurs flooding the St. Louis area. Our region has been titled an “Entrepreneurial Boomtown” and was recently listed in the 2018 “Top 40 Cities for Entrepreneurs” by Business.org. Business creation in St. Louis has risen annually since 2009. Most notably, it rose 18 percent from 2012-2013, despite a national decrease…
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