Press Releases
3C Reacts to Closing Arguments in Google’s Ad Tech Trial
WASHINGTON (Nov. 25, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement in response to the Department of Justice’s (DOJ’s) closing arguments in the U.S. v. Google LLC “ad tech” trial. “The DOJ continues to ignore the clear realities of the online advertising ecosystem and deny the enormous value Google’s…
New Research Shows AI’s Growing Role in Driving Online Advertising’s Value
WASHINGTON (Nov. 21, 2024) — As business owners look for ways to gear up for Small Business Saturday, a recent study led by the Connected Commerce Council (3C) and Advertiser Perceptions found that U.S. small and medium-sized businesses (SMBs) are rapidly adopting artificial intelligence (AI) to make their digital advertising more effective, and many SMBs…
3C Reacts to the DOJ’s Proposed Remedies in Google Search Case
WASHINGTON (Nov. 21, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement in response to the Department of Justice (DOJ)’s final proposed remedies in the United States v. Google LLC case. The remedies include forcing Google to sell its popular Chrome browser; share users’ search data with rivals; and separate…
3C Reacts to the DOJ’s Overreaching Proposed Remedies in Google Search Case
WASHINGTON (Nov. 19, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement in response to the Department of Justice (DOJ) filing its proposal for remedies in the United States v. Google LLC case. The proposal includes forcing Google to sell its popular Chrome browser, forcing Google to share data with…
California Small Business Leaders Urge State Officials to Reconsider Proposals That Would Overregulate AI-Powered Tools
Sacramento, CA (Nov. 8, 2024): Today, 24 small business leaders urged the California Privacy Protection Agency (CPPA) to reconsider proposed rules that would make Artificial Intelligence (AI)-powered products and services more expensive and less effective. In a letter to the CPPA, the signers recognize that AI is making digital advertising, marketing, customer acquisition, and product…
Small Business Owners and Ad Publishers Echo Statements of Concern, Fear Made During DOJ-Google Ads Trial
WASHINGTON (Sept. 26, 2024) — Three small business owners today echoed statements made during the United States v. Google LLC display-ads trial. A business owner testifying in the trial emphasized the value of Google’s integrated ad tech tools and described how a government-mandated breakup would hurt their business. Echoing the statements and concerns were LaKita…
3C Reacts to Surprise Vote on American Privacy Rights Act in House E&C Committee
WASHINGTON (September 17, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement ahead of Wednesday’s surprise vote on the American Privacy Rights Act (APRA) as an amendment to unrelated legislation (H.R. 7890) because it is too unpopular and dangerous on its own. The bill, sponsored by Rep. Cathy McMorris Rodgers…
Digital Advertising Experts Voice Concerns Ahead of DOJ Google Ads Trial
WASHINGTON (September 5, 2024): Digital advertising experts and small business owners today held a press conference to voice concerns about the United States v. Google LLC display ads trial starting Sept. 9. The group emphasized the value of Google’s integrated display ads system, and shared their fears that breaking the system apart would hurt small…
Sacramento Legislators Put On Notice Over New Tax on Small Businesses
SACRAMENTO, Calif. (Aug. 14, 2024) — Leading the outcry over what they call “an enormous tax on digital advertising,” more than 150 small business owners today delivered Sacramento lawmakers a letter protesting Senate Bill 1327, which would impose a 7.25 percent tax on digital advertisements. Sponsored by Sen. Steven Glazer (D-Orinda), the bill was approved…
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