Trade
Digital Ads Taxes Threaten Small Business Growth
Data-powered digital advertising has been a game-changer for small businesses, allowing even the smallest companies to affordably reach the right customers and compete with much larger brands. But now, proposals to tax digital ads threaten to drive up costs — making it harder for small businesses to connect with customers and grow. The stakes are…
Navigating Uncertainty: The Power of Small Business Advocacy
Top 10 Questions Answered – 2025 Edition Ahead of Congress’s August recess, we hosted a timely webinar to help equip small business leaders with the tools they need to advocate for digital policies that will help their businesses grow, compete, and succeed in today’s uncertain economy. On July 29, hundreds of small business leaders tuned…
How Digital Tools Help Small Businesses Weather Economic Challenges
Sharon Nguyen and Prisha Punjwani, 3C’s Tech Policy Fellows Recent trade policy changes have created serious challenges for small businesses. Most notably, steep new tariffs are driving up the costs of imported goods and materials, forcing small businesses to choose between two bad options: They can either absorb the higher costs and accept pared-down margins,…
Celebrating Black-Owned Businesses’ Success Stories
Black entrepreneurs are central to innovation and growth in the United States. From launching unique businesses to creating jobs and strengthening their local communities, they continue to shape the economy and inspire future generations. Yet they continue to face systemic barriers, including limited access to funding — Black entrepreneurs received just 0.5% of U.S. venture…
Shop Small This Holiday Season with 3C’s Small Business Holiday Gift Guide
The holiday season is in full swing, and there’s no better time to find unique, meaningful gifts while supporting small businesses. That’s why we’re so excited to share this year’s 3C Small Business Holiday Gift Guide! This guide is packed with incredible products from small businesses across the country. From handmade goods to local treats…
Web Accessibility Simplified: ADA Essentials for Today’s Small Businesses
At 3C, we are committed to helping small businesses make digital accessibility a priority. Our latest webinar on ADA Compliance for the Digital Age aims to empower small business leaders with practical tools and insights needed to meet ADA web compliance standards, making their online presence more inclusive and accessible. Why Accessibility MattersADA compliance isn’t…
What 2024 Small Business Advocacy Means for 2025
In 2024, small business leaders nationwide stepped up and took action to make their voices heard on several issues that would impact their businesses. From Maine to California, more than 50 small businesses engaged directly with dozens of lawmakers to discuss the impact of tech policies on their ability to grow, compete, and succeed. Additionally,…
Small Business, Big Voice: A Workshop on Driving Policy ChangeTop 10 Questions Answered
Recently, the Connected Commerce Council (3C) hosted a webinar focused on empowering small businesses through advocacy, bringing together seasoned advocates to share their insights and experiences on navigating the complex world of public policy. Hundreds of small business leaders tuned in to learn how they can amplify their voices and influence legislation that could affect…
How European-Style Competition Laws Hurt Small Businesses
In today’s digital-first world, a strong online presence is crucial for small business survival. Online search engines and customer reviews help consumers find top-rated cafes, hotels, and other local shops in local communities. Customer endorsements on online platforms play a pivotal role in decision-making for consumers – whether they’re choosing a coffee shop to work…
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