Chicago-Based Entrepreneur Brings Quality Saffron from Afghan Farms to U.S. Kitchens

Mohammad Salehi grew up on his family’s 10-acre saffron farm in Herat, Afghanistan. After serving as an interpreter for U.S. forces, he immigrated to Chicago in 2014 — but missed the rich, fragrant spices of home. When a classic Persian rice dish didn’t taste right with the saffron available in U.S. stores, he realized there was an opportunity to share authentic Afghan spices with Americans — and help farmers back home make a better living.

In 2017, he launched a new Afghan-spice company, Heray Spice, with just three pounds of saffron grown on his family farm. As word of his distinctive product spread in the culinary community, demand took off. Today, the Chicago-based company employs an eight-person team that works with a cooperative of 266 small family farms in Afghanistan, annually importing over 280 pounds of saffron and other premium spices like cumin, zaatar, and sumac. Mohammad is committed to helping farmers achieve secure livelihoods and build a better future for their children. He also donates 5% of Heray’s profits to education initiatives for Afghan women and girls.

Digital tools have played a vital role in Heray Spice’s growth. Mohammad sells his products on Etsy, Amazon, and in his own Shopify-powered online store. Google, Meta, and Amazon ads help introduce new customers to Heray Spice, while Shopify’s analytics help Mohammad see which products chefs and home cooks are searching for. 

“Lawmakers need to understand that digital tools empower small-business owners like me,” Mohammad says. “Digital tools let me connect with customers and share authentic spices.  That helps me grow my business while supporting farmers and families in Afghanistan.”

To learn more about Heray Spice, visit herayspice.com.