After spending years working for a national media company as a marketing expert, William Campos left his job to start a company that helps small businesses succeed using online advertising. In 2019, he started Sophisticated Marketing Solutions in Phoenix, AZ.
William needed clients, so he used Google Ads to target businesses that required his services. Google Analytics provided data and insights into which ads performed best, helping him improve his ads and get better results. Recently, William implemented artificial intelligence (AI) tools, like ChatGPT, Bard, and QuillBot, to enhance ad copy and efficiently generate report summaries.
William now uses similar tactics to help his clients find customers and grow their businesses. He helps them advertise on Google, Microsoft, Facebook, and YouTube to attract their target audiences without breaking the bank. He also creates Google Business Profiles and encourages clients to use social media to grow their businesses even more.
Digital tools have been key to William’s success, but he is concerned that potential federal legislation like the American Innovation and Choice Online Act (AICOA) could force him to rethink how he does business. William wants policymakers to understand that changing how digital tools and platforms operate will disrupt the digital economy and hurt small businesses nationwide.
To learn more about William and Sophisticated Marketing Solutions, visit https://thinksophisticated.com/.