Digital Tools Uncork Success for Oregon Winery

Chad Day, Owner and Manager of RoxyAnn Winery
Medford, Oregon

What began as a pear and apple orchard over one hundred years ago, Hillcrest Orchard now stretches over two hundred acres and is listed on the National Register of Historic Places. In 1997, owner Jack Day opened the property to viticulture and RoxyAnn Winery was born. Now overseen by the fourth generation of owners, the business has expanded to include the orchard, the vineyard and winery, as well as a wine club, and a wedding and event venue. Managed by Chad Day, RoxyAnn Winery keeps its focus on producing its award-winning wine for buyers in over 30 states and preserving a family tradition.

Like many family-owned small businesses, RoxyAnn Winery relies on digital tools to reach its customers and comply with various regulations across the U.S. Paid advertisements on Facebook and Instagram are vital to reaching the largest audience possible and to promote events, as well as a way to inform customers about RoxyAnn’s services and history. The company also uses a point of sale system to keep track of its nationwide wine club.

Small businesses depend on digital platforms and tools to meet their business needs and any attempt to break them up will be detrimental to entrepreneurs and family businesses. Chad Day joined the Connected Commerce Council (3C) to prevent this possibility and to join other small businesses as a collective voice in informing Congress of legislative ramifications. RoxyAnn Winery already has to ensure that it is complying with individual state-level regulations on alcohol shipping and taxes, and it became a member of 3C so that it will not also have to be burdened with compliance for data policy.

Read more about RoxyAnn Winery here.