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Tuesday, April 23, 2024
1:00 – 2:00 PM ET
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3C Workshop: Finding Customers

Join us for a workshop on strategies to find the right customers for your business. Led by the esteemed Shennice Cleckley, founder of My Purpose Co., this workshop will teach you how to establish a rock-solid customer base by pinpointing the right audience for your business. You’ll learn how to target your audience, leverage digital marketing, and optimize customer engagement using analytics. We hope to see you there!

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Featured

3C’s Last-minute Tips for Leveraging Artificial Intelligence to Boost Holiday Sales

The holidays are an exciting – and challenging – time for small business owners. From creating enticing product listings to hiring additional employees, so much goes into ensuring a successful season. Fortunately, a new generation of AI-powered digital tools is here to help. This year, the Connected Commerce Council (3C) is offering small business owners…

New Research Shows AI’s Growing Role in Driving Online Advertising’s Value

WASHINGTON (Nov. 21, 2024) — As business owners look for ways to gear up for Small Business Saturday, a recent study led by the Connected Commerce Council (3C) and Advertiser Perceptions found that U.S. small and medium-sized businesses (SMBs) are rapidly adopting artificial intelligence (AI) to make their digital advertising more effective, and many SMBs…

3C Reacts to the DOJ’s Proposed Remedies in Google Search Case

WASHINGTON (Nov. 21, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement in response to the Department of Justice (DOJ)’s final proposed remedies in the United States v. Google LLC case. The remedies include forcing Google to sell its popular Chrome browser; share users’ search data with rivals; and separate…
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Research

Unlocking Opportunities for Small Businesses: AI’s Growing Role in Driving Value in Online Advertising
Connected Commerce Council
Digital Ads: Expanding Opportunities for U.S. Small Businesses
Connected Commerce Council & Advertiser Perceptions
Small Businesses See the Transformative Potential of Artificial Intelligence
Connected Commerce Council
Digital Ads: Leveling the Playing Field for Small Businesses
Connected Commerce Council
Digital Tools: The Key to Small Business Resilience in Today’s Economy
Connected Commerce Council
Small Businesses Find Big Value in Digital Ads
Connected Commerce Council