How a High School Student Created a Flourishing Streetwear Business

With time to fill during the Covid pandemic, then-high school senior Michael King II dreamed of starting his own business. When he told his mother, Javonnia Jackson, she supported his aspirations and offered to partner with him. In 2021, the duo launched Michael Alexander Official, a Fort Lauderdale, Florida-based streetwear brand that also sells accessories like hats and bags and — most recently — “KolourMyPJS” DIY adult coloring pajama sets.

Javonnia, whose mobility is limited by a disability, says running Michael Alexander Official keeps her engaged, and gives her the flexible schedule she needs. “Running a business gives me the freedom to go to appointments and set my own hours,” Javonnia says. Still, she’s always working on something Michael Alexander-related — whether managing designs, responding to customers, or sending out shipments. She even stores inventory in her home. Selling online also gives Michael the flexibility he needs as a full-time college student.

The founders chose Shopify for Michael Alexander Official’s online store because of its convenient, effective, AI-powered tools, 3D modeling capabilities, and integrated UPS and USPS shipping discounts. Likewise, online marketing with Instagram and TikTok Business has been instrumental in helping Michael and Javonnia connect with customers and stay up-to-date with trends.

Part of the brand’s growth plan includes attending more in-person art-enthusiast pop- ups and “sneakerhead” events such as Art Basel and SneakerCon. Javonnia says her disability prevents her from running a brick-and-mortar store, but she hopes to bring Michael Alexander Official and KolourMyPJS to retail stores through partnerships with department stores like Target and Kohl’s, specialty stores, and boutique retailers.

More than that, Javonnia says she hopes to inspire and employ others with disabilities. “Small business ownership is a pathway to success and purpose, and it gives me independence,” she says. With the help of digital tools and platforms, Javonnia and Michael have created a business that brings them flexibility and autonomy, and their unique streetwear fashion to the world.