How AI Helps Incrementum Digital Deliver More for Its Clients
Liran Hirschkorn, Founder, Incrementum Digital | New York, NY
In 2019, I started a digital marketing firm, Incrementum Digital, to help brands grow on Amazon and other key retail platforms. Today, my 70-employee firm works with about 100 clients — many of which are household names — using data-driven insights to craft integrated advertising, marketing, and brand management strategies.
AI-powered tools are helping us provide our clients with better, faster service — at less cost. As a simple example, we used to charge $350 to write an Amazon listing. Last year, we took the time to build an AI tool that can write outstanding listings — including appealing titles, comprehensive product descriptions, and bulleted product highlights. Now the entire process takes about five minutes, and we offer Amazon listings as a free service to our clients. Similarly, we used to pay graphic designers $40 or $50 for every image — but now AI tools like Nano Banana allow us to create unlimited high-quality images in minutes, for a much lower monthly fee. We pass those efficiencies and savings along to our clients, helping them boost their sales and their bottom lines.
AI also helps us stay attuned to our clients’ needs, allowing us to quickly address any issues or concerns they might have. For instance, every week I get an AI-enabled report — based on an analysis of the week’s calls — telling me whether a client is thriving, neutral, or at risk. That means I can get to work stemming client concerns — helping their business and ours. I also use a tool called fyxer.ai that categorizes all my emails as “needs response” or “fyi.” It’s a hugely helpful tool for ensuring that I’m appropriately attentive to clients, and that important messages don’t slip through the cracks.
Finally, AI is dramatically increasing the speed at which we can complete more sophisticated work, like market research. We trained an AI “agent” to complete high-relevance tasks, like compiling key data on clients’ competitors, then putting it all in a Google Sheet. It cuts our “busywork” time by about 90%, giving us more time to engage in strategic and analytic work that requires human thought and decision-making.
My guess is that in 2026, we’ll start to see more and more of these AI agents — which, understandably, makes people worry about job losses. It’s true that AI is going to replace jobs, particularly those involving repetitive and data-driven tasks. But it’s also going to create jobs. I think of it like the automobile replacing the horse. The automobile replaced every horse-related job, but created millions of new jobs and entirely new industries.
More importantly, though, the automobile replaced the horse because it was an enormous technological advancement. Embracing that advancement allowed the U.S. to grow into a leader in innovation and technology, and an economic powerhouse. We’re in a similar situation right now. AI needs guardrails so it’s safe for people, but those guardrails shouldn’t prevent U.S. businesses from using AI-powered tools to grow, compete, and lead in today’s competitive global marketplace.
