LAS VEGAS, NV (October 16, 2019) – Las Vegas-based products retailer, Suddora, hosted an exclusive event focused on small business access to digital tools with staff from Senator Catherine Cortez Masto and Senator Jacky Rosen’s office. Paul Serra, the owner of Suddora, provided the Senator’s staff with a tour of their headquarters and explained how digital tools and the Internet have helped his business succeed.
“It was a pleasure to meet with the Senate offices and show them how we use Amazon and Google to grow our e-commerce business,” Serra said. “I feel fortunate to be able to share with them what it takes to run an online retail business and how we’re able to reach new markets that would be nearly impossible for us without these tools and technology.”
With almost 90% of its marketing budget allocated to digital advertising, Suddora reports a $1.50 return for every $1 spent on Google Ads. Suddora’s digital arsenal includes the email, calendar, and storage capabilities of G-Suite. The Nevada-based company, which has six employees, reaches customers via Google Ads and search engine marketing, handles orders through the Shopify platform, and sells products on Amazon and Walmart.com.
“We focus on making our product available in as many places as possible,” Serra said.
Suddora uses digital tools to collect and analyze data. The data, along with social media, makes it possible to retarget past customers and potential customers who didn’t place an order and to pinpoint peak sales periods. “Brick-and-mortar stores only carry one or two options,” Serra said. “Because we have good inventory data, we can carry a lot of options without a lot of overhead.”
According to a recent study published by Deloitte, 90 percent of all small businesses believe that digital tools have fostered innovation in their business, particularly in entering new markets and communicating with customers. The study also found that 85 percent of digitally-empowered small businesses have enhanced their business performance and are five times more likely to reach new international customers.
Knowing his company’s reliance on the Internet and digital tools, Serra is concerned about the far-reaching impact of new regulations aimed at big technology companies. “It’s never been easier to grow a business than right now,” he said. “But that could change quickly and hurt small businesses like ours.”